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ScreenPlay Inc., a provider of one of the world’s largest catalogs of promotional video content, today announced the expansion of the ScreenPlay Passport™ Content Management System to include delivery of customized media assets to 19 countries in 12 languages.
ScreenPlay acquires promotional video content, including movie trailers, music videos, and video game trailers, directly from movie studios, music companies, and video game publishers. With ScreenPlay Passport’s newly added capabilities, content owners can easily deliver video promotions for Internet properties in each of their targeted geographic regions. For example, a single Spanish trailer can be distributed to all Spanish speaking territories, with customized “Coming Soon” or “Out Now” marketing. ScreenPlay Passport ensures that the right marketing message is matched with the right trailer, so films are promoted on the right dates in each territory. Content owners who take advantage of ScreenPlay’s international solution can experience significant cost savings in their promotional video encoding costs.
"ScreenPlay Passport makes it very easy for content owners to market their assets internationally," said Mark Vrieling, CEO of ScreenPlay Inc. "Our full suite of promotional services enables anyone from a small independent to a major Hollywood studio to very quickly customize, distribute, and manage content worldwide."
The ScreenPlay Passport Content Management System helps content owners manage their physical and digital archives of video content. With ScreenPlay Passport, content owners easily set exclusives, assign release dates, and view reports through a simple Web-based interface. Clients can securely store and access their library, encode it to multiple formats, distribute it to a promotional network, apply business rules (such as release dates, exclusive clips, and restricted sites), and access viewership reports.
Web publishers and mobile phone application developers use ScreenPlay’s “Passport Connect” solution to stream video clips from ScreenPlay’s catalog of more than 36,000 promotional video assets, including trailers, interviews, and behind-the-scenes footage. Clients receive automated delivery of content via FTP or Web Service, and can access an array of viewership reports in order to enhance their online marketing knowledgebase.
As an expert in the video industry for 20 years, ScreenPlay also provides professional encoding services for content owners. Encoding services include master digital file creation, audio and color normalization, secure lifelong storage of tapes and digital files, and transcoding to any file format.
About ScreenPlay, Inc.
Founded in 1989 and headquartered in Seattle, ScreenPlay, Inc. (screenplayinc.com) is a trusted provider of promotional video content for the world’s leading publishers and retailers. Each month ScreenPlay delivers more than 30 million video streams to an audience of more than 300 million unique viewers. With the ScreenPlay Passport™ Content Management System, studios, labels, retailers and publishers worldwide can easily display video content in any format and on any medium from in-store kiosks to iPhones.
ScreenPlay Passport is a trademark of ScreenPlay, Inc. in the United States and/or other countries. All other product and company names mentioned herein may be trademarks of their respective owners in the U.S. and other countries.
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adrienne.lenhart[.]screenplayinc.com 
