Pizza Patrón, the country’s premier Latin pizza brand, today announced the launch of its newly overhauled Web site as a part of its efforts to develop a better online relationship with its fans. The new Web site features expanded content and new navigational tools with bold colors, photos and graphics which combine to create an entirely refocused online presence.
New features include fixed advertising space on the home page and smaller “house ads” that rotate throughout the site. The store locator, menu and news sections have been greatly improved and their content has been enriched. The Patrón Wear store is now integrated into the site and a Careers section has been added to assist in finding great new talent from around the country.
During the firestorm of controversy it received when it made the decision to accept Mexican Pesos in all of its locations, Pizza Patrón’s original Web site was hit by millions of visitors from around the world. While the exposure generated broad awareness for the brand, company executives said it also fueled a passion to improve the clarity and integrity of all of its brand messaging.
“The new design was created to do a better job of communicating to our online audience of fans, general visitors and business professionals,” said Andrew Gamm, director of brand development for Pizza Patrón. “Packed with high quality content, news and promotions that will be constantly updated, the Web site reinforces our Latin focus while making our brand attractive and accessible to a global audience of all ages and backgrounds.”
The highlight of the updated site is the creation of Club Patrón, the company’s newly formed e-mail promotions database. Pizza Patrón fans can now stay in touch with the brand and receive exclusive, members-only offers and e-mail notifications about new products, limited-time specials, and the latest in Patrón wear, contests and promotions.
Since 1986, Pizza Patrón has been celebrating the diversity of the Latin culture and lifestyle in its stores. Today, the company operates nearly 90 stores in six states and plans to have 750 stores nationwide within a decade.