E-consultancy has launched a 2006 version of its popular business development guide 'Winning New Work', which was first published in 2003.
The 58-page report contains practical advice from business development professionals including tips from 15 leading digital agencies about the best way to generate leads and secure new clients.
The guide is divided into two parts with comprehensive sections on "generating leads" and "winning the pitch". It includes how-to articles from industry experts and a wide range of resources aimed at helping digital-focused businesses to win more business.
Ashley Friedlein, E-consultancy's CEO, said: "We know from the 2003 version of this report how useful it has been for agencies and consultants who want to ramp up their business development efforts.
"It has been a painstaking process to gather all this information in one place but the aim is to save agencies time and effort so they can focus their business development efforts in an effective and targeted way."
Top areas covered by report
1. Generating leads
• What data and lead generation services are there?
• Who can you use for telemarketing?
• What press and publications should you be targeting?
• How should you manage online marketing and PR?
• What press and news services should you use?
• What awards are worth entering?
• What networking groups should you be part of?
• What community sites should you be contributing to?
• Which directories should you be in?
• What organisations are there to help introduce you to clients?
2. Winning the pitch
• What are the dos and don't of winning the pitch?
• What are clients looking for?
• What can lose you the pitch?
E-consultancy is the UK's leading online publisher of best practice internet marketing reports, research and how-to guides. It also publishes buyer's guides and has a directory of 100,000+ third party internet marketing white papers.
Since moving to a paid-content model in 2003 E-consultancy has amassed thousands of paying subscribers, more than 35,000 registered users and 150,000+ unique users sessions per month. Its weekly newsletter is sent to 20,000 users. Subscribers pay from £149 per year to access the exclusive and highly practical content, which helps internet marketers get the most out of their websites.
E-consultancy has more than 100 events lined up for 2006, including roundtables and monthly Supplier Showcases, where six suppliers pitch to an audience of pre-qualified buyers (typically between 100-150) in a Central London venue. E-consultancy also provides a range of public and in-house training programmes, such as seminars and workshops.
Other popular E-consultancy reports
• Internet Statistics Compendium (2006)
• Agency Rate Card Survey (2005)