The product formulation, pellet shapes, colors and fruity flavor have not changed from the original diet. The food will continue to be available in the same five pellet sizes for different sizes of birds.
The new bags have been redesigned to include a larger viewing window, more colorful fruit images and more realistic bird photography. The prominent color on each bag is the same color as on original bags.
Additionally, the previous species identification on each bag has been changed to a bird size chart to allow bird owners to more easily choose the right size pellet for their birds.
“The new white packages have a fresh new look and feel and will be easier to find on pet retailer shelves, says Gail Shepard, director of marketing at ZuPreem. Bird owners need to be assured that the pellets are made from the same great formula with 21 vitamins and minerals as the original formulation.”
“We interviewed bird owners across the country to find out what features they wanted in new packaging. The new bags are a result of their comments and recommendations,” she says.
Pet owners can go to ZuPreem.com/fresh to see the new FruitBlend™ Flavor bags and get more details. The site also shows the original and new bags side-by-side to make the transition to the new packaging easier.
ZuPreem (zupreem.com) manufactures and distributes foods for companion birds, small animal pets and animals in zoos. For 40 years, the company has been committed to the development of proven effective nutrition. The company, whose parent name is Premium Nutritional Products, Inc. is located in Shawnee, Kansas, and distributes products worldwide to pet retail stores, veterinarians, breeders and zoos.