SmithStreetSolutions and Glocal Strategy signed a strategic cooperation agreement in early 2008 to form the Glocal Knowledge Center (GKC). The Glocal Knowledge Center aims to become the world’s leading public relations and marketing knowledge center, and will provide back-office support services to more than 100 clients around the world. GKC is the product of integrating the public relationship and marketing services and high-end outsourcing industry – KPO. It also shows the new development trend of these two industries.
Franklin Yao, CEO of SmithStreetSolutions, believes “the KPO industry is moving towards being increasingly specialized. A marketing knowledge center is part of our commitment towards increased expertise depth in our service offerings.”
Glocal’s Executive Director, Honglin Qu, believes that in today’s rapidly changing professional service industry, Glocal’s services empower clients to formulate executive strategies and solutions through the provision of background knowledge and case study support. The Glocal Knowledge Center combines the strengths of SmithStreetSolutions, Glocal Strategy, and the WorldCom PR Group. GKC is dedicated to supply low-cost global knowledge products to enterprises, governments, and non-profit organizations.
Franklin Yao also states that KPO will have a bright prospect in the public relationship and marketing service fields. SimthStreetSolutions and Glocal Strategy will make every effort to make GKC the world’s leading public relations and marketing knowledge center brand in this field.
SmithStreetSolutions (smithstreetsolutions.com) is a fast-growing KPO firm with offices in New York, Shanghai, and Wuxi (opening 2009). SmithStreetSolutions’ mission is to redefine the KPO model by leveraging multicultural resources to anticipate client needs and deliver cost efficient, high quality services in a short turnaround timeframe. It provides its clients with customized research, analytics, procurement, and document production solutions that provide added value to the traditional KPO formula.
About Glocal Strategy
Glocal Strategy is a Public Relations firm based in Shanghai, with extensive experience in strategy communications, integrated marketing communications, corporate reputation management, corporate identity and corporate positioning. Glocal Strategy is a member of the WorldCom PR Group, the world’s leading network of independently owned public relations counseling firms.