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Leading travel company Thomas Cook has launched a customer ratings and reviews service on its own website to provide a trusted resource for customers researching and booking holidays.
The platform is powered by social commerce technology company, Bazaarvoice. It was introduced after Thomas Cook recognised that many of its customers were using alternative review sites throughout the research process of booking a holiday. It was therefore decided to offer similar review capabilities on the Thomas Cook site itself.
Russell Gould, Director of e-Commerce, Thomas Cook UK and Ireland said: “With this new functionality we are giving our customers a voice online. Our reviews service is tailored to meet our customers’ needs, making it more useful, trustworthy and meaningful.”
As well as increased customer interaction, Thomas Cook has also experienced improved search engine optimisation as a result of incorporating user-generated content on its site.
Reviews of hotels can be found by destination, resort or accommodation. Package holiday reviews can be searched for by type of traveller, for example ‘young couples’ or ‘families with older children.’
“Checking reviews has become an essential part of the research process for holidays,” said Sam Decker, Chief Marketing Officer of Bazaarvoice. “Reading about others’ experiences before travelling can make the difference between a good or bad holiday. Thomas Cook is focused on providing the best customer experience, and offering ratings and reviews is evidence of that commitment.”
About Bazaarvoice
Bazaarvoice (bazaarvoice.co.uk) is a social commerce technology company. It helps over 350 companies globally including Argos, Boots, Halfords, Wickes, Thomas Cook, QVC and Boden to harness and amplify customer online word of mouth.
Bazaarvoice’s products - Ratings & Reviews™, Ask & Answer™ and Stories™ - are social commerce applications that drive sales. They enable customers to review products, ask and answer questions and share stories online; enhancing the online shopping experience and allowing them to make more informed and rewarding purchase decisions. Benefits for the retailer include content ownership, seamless customisation, increased search engine optimisation impact, advanced analytics and syndication across the web. Retailers can also leverage the content generated across on and offline marketing channels.
Founded in 2005, Bazaarvoice has offices in the UK, US, France and Singapore. The company was named in 2007’s Red Herring Global 100. The blog is at bazaarblog.com.
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