NewswireToday - /newswire/ -
Bakersfield, CA, United States, 2009/06/04 - Internet advertising is rapidly becoming the most common method of marketing. As this shift to marketing online continues, a great number of website owners continue seeking methods to monetize their revenue.
SmartPPC EVO released by Orbitscripts is a next-generation back-end ad serving software having no analogues in this sphere. It was developed to be highly scalable for providing web site owners a wide variety of tools to create, manage, distribute, buy and sell various types of advertising, including 3rd party ad network advertising.
The system suggests flexibility in managing advertisers, efficient tracking and detailed reporting, together with integrated email and news posting management for communications. So, system owners are provided with handy tools to manage their advertising relationships in a manner unique to their business model.
Key Features of SmartPPC EVO administrator:
• Ads Publishing. Administrator of the system can place ads on multiple websites. For each site, the Administrator defines ad channels where ads will be displayed. Administrator can select channel format (height and width) from predefined formats.
• CPM and Flat Rate prices. For each ad channel Administrator can create CPM and Flat Rate prices.
• Create color pallets for ad blocks. Administrator can set up colors of advertisement to fit site color style.
• Payment Gateways. Authorize and PayPal are integrated into the system by default.
• News Article Distribution. Administrator can post news articles in Advertisers’ control panels.
• Email Users. Administrator can send emails to all or to certain system users.
• Data-rich Reports . Detailed reports allow Administrator to analyze system efficiency and get information on usage statistics. Administrator can set up periodical reports that will be generated automatically for specified intervals.
• Dashboard. The dashboard of the Administrator's Control Panel displays summaries of system information.
• Manage Advertisers. Administrator has full access to information on each advertiser and can login to Advertisers' control panels.
• Export Reports. Reports can be exported to an XLS or CSV format.
• Contextual Ads. Administrator can select Contextual Ads for channels. In these cases, ads from feeds in the channel will match to page content.
• Multi-keyword Ads. Administrator can define keywords for ad channels. In these cases, ads from Feeds displayed in the channel will be relevant to the pre-defined keywords.
Advertisers are enabled with rich ad campaigns management tools. They can present their products and services as text, static image or animated flash ads. The system provides a suite of means that easily allows precise geographic, language targeting to forward advertisements to necessary target visitors groups.
Advertiser can set up scheduling and set number of daily impressions. Powerful reporting tools allow them to track campaigns efficiency. In aggregate with the intuitive, user-friendly interfaces and navigation advertisement management is simple and pleasing.
As advantage, SmartPPC EVO software is delivered by free installation to get things running as soon as possible.