NewswireToday - /newswire/ -
New York, NY, United States, 2009/06/03 - Mediacy, a startup launched from out-of-home ad veteran Michael Gitter, offers advertisers a way to target consumers by wrapping ads around magazines that are then given to different site-specific venues.
Mediacy, Inc. is leading place based media into previously untapped markets. Launched May 1, 2009, Mediacy, Inc. is comprised of experts in the out of home media segment dedicated to developing and delivering a unique product with customized content through a series of specialized networks.
Mediacy, Inc. has created and is launching a unique, patent-pending form of “add-on publishing”. Advertisers will have the opportunity to place brand messaging both within the pages and over the covers of national magazines. This fresh marketing concept utilizes printed protective covers that wrap around the magazine and a unique method of placing ads within the publications. These magazines are then distributed for free through a customized and exclusive network of specific venues to help the advertisers reach their desired audience.
Mediacy offers a variety of custom printing options including a take-away component using perforated pages, and a variety of printing technologies to serve the advertisers. Programs cost a fraction of traditional advertising, and have the capability of delivering a truly customizable message to a targeted consumer audience.
According to founder and CEO Michael Gitter, “Mediacy is a company tuned into what’s happening, where people are going and what they are doing, regardless of the recession, and have found an untapped market in the out of home media arena. Utilizing our research, we have developed a new and unique ad vehicle with customized distribution to penetrate this market and allow our advertisers to attract the exact customer that they want to reach.”
Several major companies are already using Mediacy, Inc. They include TV network Showtime, L.A. Public Health, COX Cable, Summerstage and Random House. These clients gain significantly increased brand exposure and message retention as a direct result of this highly effective medium.
Geared to reach the mid-to-high-end consumer, Mediacy’s custom magazine product joins the appeal and familiarity of a national magazine with targeted, venue specific advertising placement to reach customers in exclusive markets.
Custom magazines will initially launch in six markets, expanding thereafter. Mediacy (mediacy.net) will be offered in New York, Los Angeles, Chicago, San Francisco, Boston, and South Florida. Networks covered include Spas and Salons, Coffee Houses, Restaurants, Hotels, and other top locations.
The newest entry into the out of home segment, Mediacy, Inc. brings a unique product and delivery method to the marketplace. Contact Michael Gitter michael[.]michaelgitter.com / 305-987-9111.