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NewswireToday - /newswire/ -
London, United Kingdom, 06/02/2009 - Branded entertainment specialists, Matmi, aim to transfer their mastery of online gaming (Lily Allen, Iron Maiden, Comic Relief) to the iPhone/iPod Touch with their first games app, “Monster Pinball”.
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Demo video on Youtube: “Monster Pinball for the iPhone and iPod Touch”
Available now from the Apple iPhone Apps Store (£2.39 / $3.99), the game is attracting highly positive feedback from independent reviewers who have described it as “a beautiful pinball experience” (Touch Arcade).
Jeff Coghlan, founder and MD at Matmi, says the iPhone/iPod game release and the company’s recent appointment as digital consultant in the £5 million Vimto rebrand showcase the full breadth of Matmi’s services, and its early adoption of new technology and techniques:
“We’re well-known for online games with the likes of EMI (Lily Allen, Iron Maiden) and Comic Relief and Sport Relief, but we have a whole range of interactive digital services to offer, from online strategy and consultancy to social media campaigns and brand monitoring. We love experimenting with new platforms and tactics so that we can build them into client campaigns when we know exactly what they’re capable of.
“In this case, ‘Monster Pinball’ has got off to a tremendous start with overwhelmingly positive reviews, requests for different platforms and even our next release,” Jeff continues. “That’s good because we’re already developing new games for the iPhone, Xbox and Wii which will be out in the next few months.”
About the game
Featuring Matmi’s Monster Mafia characters, “Monster Pinball” looks set to be a monster itself:
- Faster than any other pinball game on the market, this extravaganza of 6 linked pinball tables (a pinball and technology first) has mind-boggling action and different goals at every level.
- Multiple flippers, rebounds, stallballs, boosts, bonus, freeballs and accelerometer tilt use a bespoke realistic Physics engine developed just for this game.
- 60 fps for extra smooth play.
- Original for the iPhone/iPod platform.
- Beautifully animated graphics.
- Crazy sound effects in stereo.
- Pause, Save & Resume functions.
- Local and online scoreboards.
- Lite version to follow shortly
About Matmi
Since 2001, Matmi has pushed the boundaries to encourage brands to engage directly with consumers online. Its interactive branded entertainment has worked magic for the likes of Comic Relief, Football Superstars, EMI (Lily Allen, Iron Maiden), ITV and Universal Music.
Matmi’s work has won recognition from the BIMAs, the Chip Shop Awards, DADI Awards, Green Awards, Eurobest and the Golden Awards of Montreux amongst others. MD and founder, Jeff Coghlan, has even been described as “one of the world’s leading digital minds”. His next public presentation is in the Evolve stream of the Develop Conference, 14th – 16th July, Brighton, UK. See for yourself - experience our website.
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penny[.]matmi.com 
