PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Spark Communications

Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

BT Helping Profitability and Customer Retention with Kognitio's Data Warehousing as a Service (DaaS) - 12 year relationship is expanded to support BT’s development of pricing strategy down to individual customer level and to create new packages for business customers
BT Helping Profitability and Customer Retention with Kognitio's Data Warehousing as a Service (DaaS)


NewswireToday - /newswire/ - London, United Kingdom, 2009/05/28 - 12 year relationship is expanded to support BT’s development of pricing strategy down to individual customer level and to create new packages for business customers.

Your Banner Ad Here instead - Showing along with ALL Articles covering IT Services/Network Management Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Kognitio has announced that British Telecom has renewed its DaaS contract. Kognitio will continue to support BT’s pricing division in the development of new service offerings for business customers, and is in the process of extending the current DaaS services to sales and marketing, customer service and compliance teams within BT. Over the last 12 years Kognitio has helped BT develop a number of highly successful service offerings such as BT One Plan Plus™, and with accuracy margins of two percent the DaaS service enables BT to precisely predict the impact of any new offerings on its own profitability, determine the savings that it can offer customers.

“BT has been a Kognitio DaaS customer for 12 years, and as a result has been able to lead the market in offering some really innovative calling plans such as free intra-business calling through BT One Plan Plus,” said Arthur Winn, head of business pricing at BT. “The complexities of business intelligence mean that specialist skills are essential to get the most out of our data. The same level of detail and response times in-house would require a second IT department dedicated purely to serving our needs. Kognitio’s 20 years of expertise in dealing with massive amounts of data with lightning speed and pinpoint accuracy means that we can ask any question, model any scenario and be confident that we understand the margins of any plan down to the last penny. We can outline to individual customers how we can save them money and we can ensure that we are able to offer the best value packages. This has become even more important in current economic conditions.”

BT has over 1 million business customers ranging from sole traders to multi-site organisations. For all of its accounts, no matter what their profile, BT needed to ensure it was giving them the best possible price plan. Prior to 1997, the pricing department either had to work out price plans themselves using spreadsheets, or employ the IT department to take time to arrange queries, neither of which was an ideal solution. Kognitio’s DaaS has helped BT implement a wide range of price plans for customers, all the way up to this year’s BT One Plan Plus™. With the current economy, customer churn needs to be kept at a minimum; DaaS allows the department to quickly and easily model margins and revenues for prospective price plans, whether in general or for individual customers. The sheer size of the data stored means that BT can rely on highly accurate predictions when submitting a business case, while the accuracy of information greatly reduces the risks associated with new business plans.

The DaaS solution consists of over 60 servers running in parallel supporting the BT environment. Within this environment, the full data of BT’s one million business customers - from call times to pricing - from the last 15 months is stored, along with more basic records going back 4 to 5 years. The parallel servers mean that queries are completed very quickly, ranging in time from less than a second for simple questions to a few hours for more complex, “what-if” questions. Kognitio maintains a core of specialist consultants who maintain the system and liaise with BT to provide prompt, expert service in response to any requests. Thanks to this system, BT has permanent access to all of its customer information, and can access and query it near-instantaneously, without the time and expense of having its own IT department develop the necessary skills and technologies.

The DaaS solution offers four key services, each of which benefits BT. These are:
- Passive reporting: Granular data such as number of minutes used, call plan, call times and so on are automatically recorded and updated for each of BT’s customers from the last 4 to 5 years. This gives a constantly live database that any BT employee can search for simple queries, such as when investigating popular call plans and looking to market new products.
- Active search: The system records the precise details of each of BT’s one million business customers, with data going back over the last 15 months. 20 of BT’s price plan designers have access to this data and can use it to discover customers’ current usage patterns. Designers might use this data to find out when businesses are making the most calls or how use has been affected by pricing changes, using this data to suggest new price plans and develop bespoke pricing for high-value customers.
- Speculative queries: The most powerful aspect of the DaaS solution is to allow BT to present “what if?” queries to Kognitio. By presenting consultants with a string of queries representing the impact of a prospective new price plan, BT can rely on a prediction of its results that will be effective to within two percent and delivered within a few hours, rather than the several days such a query would take in-house. A sample query string could investigate the impact of making Friday afternoon calls free and how more customers making Friday afternoon calls would affect revenue from other times.
- Pricing Edge: The most recent service is Pricing Edge, an application developed by Kognitio that allows BT to make complex queries without the input of a Kognitio engineer. As a result, BT does not even have to rely on Kognitio making speculative queries, but can run query strings entirely on its own. As a result, the process becomes even faster, with queries taking between minutes and a few hours, depending on complexity. For the most complex queries, BT still has access to Kognitio’s own expert consultants.

“In the current financial climate, retaining customers is vital for any business,” said Roger Llewellyn, CEO at Kognitio. “Reducing churn and continuing to attract new business through innovative offers is one way of keeping a business profitable and viable through tough times, and BT is proving itself an expert at this. Yet maintaining the vitality of a business also places strain on various departments and areas, such as IT needing to be free to work as efficiently as possible without feeling torn between different priorities. Outsourcing initiatives such as DaaS are key to reducing capital expenditure on IT in tough times, and to keeping the IT department focused on its core goals. In this light, it is fantastic to see trailblazers such as BT not only maintain their association with the technology, but also take advantage of advances such as Pricing Edge to stay ahead of the curve.”

About Kognitio
Kognitio ( is an innovative, technology-rich company, providing leading-edge solutions to business problems that require the acquisition, rationalization and analysis of large or complex data. Kognitio's WX2 is the industry’s fastest and most scalable analytical database on the market, giving firms the ability to turn their raw data into valuable business insight fast, and empowering its customers to realize comprehensive answers to critical business questions.

Globally headquartered in Bracknell, UK, with North American headquarters in Chicago and offices in New York, Kognitio delivers competitive advantage to its clients across a wide range of industries, including telecommunications, financial services and utilities. More information is available by phone at 01344 300 770 and at Kognitio's website.

Your Banner Ad Here instead - Showing along with ALL Articles covering IT Services/Network Management Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Written by / Agency / Source: Spark Communications


Availability: All Regions (Including Int'l)


Traffic Booster: [/] Quick Newswire Today Visibility Checker


Distribution / Indexing: [+]

# # #
  Your Banner Ad showing on ALL
IT Services/Network Management articles,
CATCH Visitors via Your Competitors Announcements!

BT Helping Profitability and Customer Retention with Kognitio's Data Warehousing as a Service (DaaS)

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Publisher Contact: Charlotte 
02074360420 dominic[.]
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Spark Communications securities in any jurisdiction including any other companies listed or named in this release.

IT Services/Network Management via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Read Latest Articles From Spark Communications / Company Profile

Read IT Services/Network Management Most Recent Related Newswires:

Splunk IT Service Intelligence Helps Molina Healthcare Deliver Innovation to Patients
NEC And Toyota Tsusho Sign MOU Aiming to Improve Safety and Security in the Republic of Kazakhstan
Frost & Sullivan Commends Level 3’s Superior Technological Platform and Best-in-Class Services in the Enterprise Service Provider Segments
Evolve IP and Nimble Storage Partner to Bring HIPAA-Compliant / HITRUST-Audited Cloud Services to Healthcare Organizations across the United States
PacSun Boosts Online Revenues with Rakuten Marketing Search
SAS Brings Security Analytics to the Intel Security Innovation Alliance
Evolve IP Named A Top Cloud Computing Company in Forbes and CRN
NEC Awarded Contract with NSW Telco Authority as Part of CCEP
Arista’s Cloud Networking Platforms Added to U.S. Department of Defense Approved Products List Integrated Tracking System
Infosys Joins Salesforce Partner Ecosystem to Deliver Analytics Cloud Applications
Damovo to Drive Further Growth with New Avaya Diamond Accreditation
JGC and NEC Collaborate for Efficient Plant Operations Using AI and IoT
YASH Technologies Announces Acquisition of the Data Sciences and Analytics Arm of A Hyderabad Based IT Services Company
TransSys Wins ‘Oracle CX Cloud Partner of the Year’ Award For GCC Region
Arista Introduces DANZ 2017 Visibility for 100G Enhanced Cloud Security

Boost Your Social Network
& Crowdfunding Campaigns

NewswireToday Celebrates 10 Years in Business


Visit  Al Rowaad Advocates & Legal Consultants

Visit  NAKIVO, Inc.

  ©2017 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (