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Aladdin Awarded 2009 Everything Channel Five-Star - Aladdin Partner Program recognized as exceptional by leading Channel authority
Aladdin Awarded 2009 Everything Channel Five-Star


NewswireToday - /newswire/ - Baltimore, MD, United States, 2009/05/18 - Aladdin Partner Program recognized as exceptional by leading Channel authority. Euronext NL0000400653 GTO

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Aladdin Knowledge Systems, a global leader in information security now affiliated under common management with SafeNet, Inc., today announced it has been recognized by Everything Channel as one of North America’s top information-technology (IT) vendors for its Aladdin Partner Program.

Aladdin's partner program was awarded a Five-Star certification in the security category in Everything Channel's 15th annual 2009 Partner Program Guide (PPG), acknowledging its commitment and strength of its programs for reseller partners which include IT integrators, technology solution providers, and consultants. A list of PPG winners appeared in the March 30 issue of CRN magazine, the channel industry's leading publication, and online at, the world's largest channel industry portal.

The Aladdin Partner Program provides top-of-the-line sales, marketing and technological support to Aladdin's channel through the sales, implementation and support process for each of Aladdin's enterprise products: eToken, SafeWord and eSafe, protecting identities, data and networks. The Aladdin Partner Program delivers support of Aladdin product development with it's market-driven approach, providing partners with a steady stream of new products and product upgrades to meet the evolving security needs of customers and prospects.

Now affiliated with SafeNet, Inc., the combined SafeNet and Aladdin partner programs will be able to deliver an enriched solution portfolio and accelerated innovations from the industry's brightest security talent. As the two companies are integrated, Aladdin's customer service and support functions will be integrated under common management with SafeNet's global service and support structures, providing continued service, value, responsiveness and flexibility to partners and all mutual customers from SafeNet and Aladdin.

"Working with Aladdin is like working with an extension of our own sales organization," said Steve Groom, Director of Security and Wireless at Technology Integration Group. "Aladdin truly considers VARs to be partners and is willing to work on strategic sales and marketing projects, as well as customize solutions to meet the needs of our customers. The Aladdin Partner Program is a great program that enhances profits and truly satisfies customers by providing excellent support and advanced security solutions."

Research for the 2009 Everything Channel Partner Programs Guide and the Everything Channel Five-Star Program was conducted by Everything Channel's Institute for Partner Education & Development (IPED). IPED analyzed 130 vendor programs rating vendors' responses to nearly 60 in-depth questions about their partner programs in the six elements of sales support, marketing support, partner profitability, channel operations, communications and partner recruitment. To ensure fair comparisons, companies were placed in one of four categories based on company size. IPED weighted the responses to each question about such program elements as sales support and partner recruitment so that the total weight given to a vendor's answers in any of the six elements can potentially be scored as high as 100. The weighting scheme varies depending on the company size and product type and is based on IPED proprietary analysis methodology and intellectual property. In each of the four company categories, the companies with the highest overall weighted scores received the Everything Channel Five-Star Program designation.

"Aladdin is honored to be recognized by such a respected channel authority as Everything Channel," said Rob Pollock, director of North American channels at Aladdin Knowledge Systems. “The past year we have built a program that meets the needs of resellers and customers alike, and enables partners to profit from Aladdin's award-winning security solutions. As we integrate the Aladdin Partner Program with SafeNet's partner program we anticipate even more technological innovation, growth and support for all our combined partners and their customers.”

About Everything Channel
Everything Channel ( is the one-stop shop for accessing, enabling, managing and accelerating technology sales channels. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative sales and marketing solutions to arm the sellers of technology with the resources they need to achieve measurable and significant results.

About SafeNet and Aladdin Knowledge Systems
In 2007, SafeNet ( was acquired by Vector Capital, a $2 billion private equity firm specializing in the technology sector. Vector Capital acquired Aladdin ( in March of 2009, and placed it under common management with SafeNet. Together, these global leading companies are the third largest information security company in the world, which brings to market integrated solutions required to solve customers' increasing security challenges. SafeNet's encryption technology solutions protect communications, intellectual property and digital identities for enterprises and government organizations. Aladdin's software protection, licensing and authentication solutions protect companies' information, assets and employees from piracy and fraud. Together, SafeNet and Aladdin have a combined history of more than 50 years of security expertise in more than 100 countries around the globe. Aladdin is expected to be fully integrated into SafeNet in the future.

©2009 Aladdin Knowledge Systems, Ltd. All rights reserved. eToken, SafeWord 2008, Aladdin Knowledge Systems and the Aladdin logo are trademarks or registered trademarks of Aladdin Knowledge Systems, Ltd. SafeNet is a registered trademark of SafeNet, Inc. All other product and brand names mentioned in this document are trademarks or registered trademarks of their respective owners.

All trademarks and registered trademarks are the property of their respective holders.

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Aladdin Awarded 2009 Everything Channel Five-Star

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