Endorsed by 9 leading authorities from different continents, the program has proven success for its international track record, rich content and the complementary expertise offered by different trainers. Since 2006, the program was successfully held for 18 times and has drawn hundreds of attendees from 37 countries across B2B and B2C industries.
Being the only Global CEM Certification Program continuously run in eight major cities of the world including London, Amsterdam, Paris, San Francisco, Dubai, Singapore, Hong Kong and Shanghai, the next one in Shanghai on July 2-3, 2009, will be our 20th program.
What You Will Learn
The 2-day program covers CEM essentials, provides you a framework with relevant guiding principles and tools for designing the best experience to your target customers. The attendees will be equipped with knowledge that can be immediately applied to their business and real-life work environment.
Who Should Attend
Anyone who has management or functional responsibilities to deal with customers will benefit from the course. In particular, you will likely be:
Department Heads of Marketing, Services, CRM, Customer Experience or Sales
Director/ VP / GM of customer management related units
Management Executives who take charge of corporate strategy planning and customer management development
Business Owner who sees CEM a critical differentiator for their business
What Did They Say About the Program
“It was terrific and invigorating to learn new concepts and tools.” Director, Customer Experience Symantec Corporation (United States)
“I can clearly see how to start and run my CEM program.” Project Lead CRM GE Money Bank (Norway)
“Absolutely professional. Great application of theory into practice.” Provincial Service Manager, First National Bank (South Africa)
“The biggest AHA: You don’t need to “fix” each and every touch-point!” Managing Director, Dentsuindio (Philippines)
“This course helps me to sell the CEM project to executives.” Customer Requirement Manager Trend Micro (United States)
G-CEM (Global Customer Experience Management Organization) helps companies to create effective customer experience. Our patent-pending methodologies combine the art and science of CEM in assessing and delivering branded and total customer experience (TCE). G-CEM International Partners are located in Europe, Asia, and North America. Our services include TCE Evaluation and CEM Certification.