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NewswireToday - /newswire/ -
Minneapolis, MN, United States, 05/13/2009 - Longtime partnership with creative agency, Wowza, leads to Award Win.
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In a city where theater is king, it is important to reach and retain audiences, but not always easy to do so. On May 4, 2009, Illusion Theater was recognized for their outstanding marketing efforts, receiving the Ivey Ad Award for excellence in design execution and content, sponsored by Risdall Marketing Group.
The Ivey Awards, established in 2004, work to increase awareness and celebration of the vibrant Twin Cities arts community. With 72 participating theaters, The Ivey board developed the Ad Award, new this year, to stress the significance of successful marketing and advertising in keeping the arts community thriving. “Every season theaters across the cities put out seasonal brochures and few notice,” said Ivey member, Scott Mayer. “We feel that Illusion Theater and Wowza produced something really memorable.”
Illusion Theater beat out 16 other submission to take home the top prize, judged by the RMG creative group. “Our first priority is to reach diverse audiences, simultaneously sparking social change and personal growth,” said Bonnie Morris, Producing Director at Illusion Theater. “Finding unique ways to accomplish these goals are often challenging and that makes receiving this award so special.”
Wowza CEO, Jeff Rabkin is also on the Board of Directors at Illusion Theater and took a personal interest in the brochure project. “It was important to us that any marketing and advertising efforts on behalf of Illusion Theater be as creative and innovative as the shows put on there,” said Mr. Rabkin. “We were able to infuse humor into an otherwise ordinary season guide, and that made all the difference.”
About the Ivey Awards
The Ivey Awards were established in 2004 to celebrate Twin Cities professional theater. The Ivey Awards has two primary objectives: to increase awareness of Twin Cities professional theater and to create a celebration for all people who love Twin Cities’ theater – those within the theater community and those in the audience. The Ivey Awards are administered by an advisory committee of local theater professionals and theater-goers.
About Illusion Theater
Illusion Theater’s mission (illusiontheater.org) is to create theater that illuminates the myths and realities of our times and to catalyze personal and social change. Illusion Theater’s philosophy of learning is rooted in theater’s potential to be a compelling educational tool. The Outreach and Education Program has been successful at breaking through and transforming the fear that often surrounds difficult and controversial social issues. Since its inception in 1977, the program has presented workshops and performances to over one million children and adults in all 50 states and the Virgin Islands.
About Wowza, Inc.
Wowza, Inc. (wowzamade.com), is a Minneapolis word of mouth marketing agency that combines creative and strategic expertise to help clients generate buzz, tell their story, inspire customers and initiate conversations about their products and services.
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