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Kerb was commissioned by entertainment media company Galleon Holdings to design and produce Sokator 442, which will be promoted through a strategic seeding campaign being managed by Kerb’s in-house seeding agency, Hyperseed.
Sokator 442 is an intergalactic football management game that blends tactical thinking and dynamic graphics, where players can progress over a period of time. Players assume the role of a manager, working to get their team to the top of the leagues.
There are seven continents in the massively multiplayer online role playing game (MMORPG) and each continent has a different environment - from swamps to snowy mountains. From each of these continents, a different species of player has evolved with different qualities that managers combine to build a winning team.
All Sokator gamers compete in five-a-side leagues, playing home and away games to earn the game currency, Space Bucks. Managers can buy and sell players as well as purchase special equipment to use on unfamiliar terrains. Gamers can also buy items to 'Bling up’ their manager avatar.
Sokator442 is the first part of a multi-platform strategy that incorporates a live action TV show and animated content. The TV gameshow and the animated content will be distributed in China and the rest of the world to coincide with the Football World Cup in June 2010.
Sokator442 is free to play, with additional premium content and functionality available for a small fee, payable through a number of channels, including premium SMS, interactive voice response (IVR), PayPal and credit/debit card transactions.
Kerb has worked with Galleon previously on a successful viral game and seeding campaign promoting the TV series Super Soccer Star, which received more than 5 million unique users over a three-month period.
Jim McNiven comments: “The Sokator 442 brand has exceptional potential and we have a successful history of building MMORPGs – our previous multiplayer title, Project Rockstar has attracted 26 million page impressions a month and with now 190,000 registered players it’s a thriving community.”
Mahesh Ramachandra, Global Director of Entertainment at Galleon Holdings, comments: “We’ve worked well with Kerb in the past and respect the company’s strategic reputation for developing innovative campaigns. Its knowledge of multiplayer games is top notch and it has created a global online soccer community for children that is safe and fun.”
About Galleon Holdings
Galleon Holdings plc is a company based in the UK and through its intellectual property division, Galleon Entertainment, creates and distributes multi-platform branded entertainment properties focused on the emerging markets, in particular China and South East Asia. The entertainment properties are designed to establish a direct, interactive relationship with the viewer. In October 2007 Galleon acquired Phoenix, a Hong Kong based media solutions company, which specialises in the provision of interactive broadcast television services that enable broadcasters in China and South East Asia to provide interactive entertainment for audiences to access through TV, online and mobile. Galleon Entertainment develops entertainment formats for children, families and young adults.
About Kerb
Kerb (kerb.co.uk) is a digital engagement agency connecting digital advertising with entertainment and brand experience, with offices in the UK and Japan.
The award-winning agency is redefining traditional online advertising through promoting exciting content that audiences want to engage with and share.
It combines design and technical expertise with strategic consultancy to deliver highly engaging online advertising campaigns for leading brands including Sony PlayStation 3, Disney, Pepsi, BBC, EA Games, Nokia, Vodafone, Orange, Sky, Channel 4, Five, Lego and Easy Group.
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