NewswireToday - /newswire/ -
Las Vegas, NV, United States, 2009/05/08 - Ice can make or break a good cocktail. PureOFlow by Pure Revolution, specializing in water treatment producing crystal clear ice is conducting a nationwide search to allow a mixologist to become a star for a day as a guest mixologist at Rhumbar.
Today, Pure Revolution, Inc., a company specializing in revolutionary new ideas in water purification and launching its PureOFlow water systems to attendees of the 2009 National Restaurant Association Show (NRA) in Chicago, May 17-21, announces a national search for an innovative mixologist via an online ‘Pure Water Revolution’ contest. The winner will receive the opportunity to be a guest mixologist at then Rhumbar, The Mirage hotel, Las Vegas.
One thing that a good bartender and a discerning customer will certainly agree on is that bad tasting ice can quickly ruin the smooth taste of a high quality scotch, vodka or other liquor. The founders of PureOFlow by Pure Revolution understand the critical role that water and ice play in the perfect bar concoction.
According to Mike Paice, chairman and president of PureOFlow, “This contest is to discover someone who is revolutionizing the field of bartending by refining the old techniques of drink mixing and to give him or her the opportunity to further this art.”
The finalists of the contest will be selected from an initial round of video and email applications posted on YouTube.com and other social media sites. Contestants need to send a 500 word email to mixologistcontest[.]pureoflow.com describing their concoction and why water and/or ice is an important component of their drink. Complete rules are posted on the pureoflow.com website. Due to the popularity of the contest, the deadline has been extended till May 14th.
Three finalists will be chosen and announced prior to the show and judged at the Pure Revolution booth at the NRA show by a surprise guest—a nationally-known celebrity mixologist. The winning drink will be featured at the NRA show, the year’s largest gathering of the restaurant industry, with an entire day of sampled drinks featuring the winning mix.
The grand prize for the winner is the chance to be ‘discovered’ by the celebrity bar owner adjudicating the event and other high profile members of the food and beverage industry. The winner also receives a free round trip and luxury accommodations in Las Vegas including the opportunity to mix drinks at the Rhumbar, a leading Las Vegas club/night-spot as a guest bar chef.
A complete pure water delivery system, PureOFlow from Pure Revolution (pureoflow.com) is the revolutionary approach that uses reverse osmosis to deliver purified water and crystal clear ice that make up a high percent of bar mixed drinks.
Better tasting, pure water means that more of the freshness of taste is delivered to customers’ taste buds from spices, fruits and mixers – leading to healthier, snappier drinks. Restaurants and bars know that happier customers lead to higher customer participation and repeat patronage as well as the positive word of mouth that continues to generate new customers.
“By hosting a mixed drink contest featuring the best of pure water we hope to demonstrate to the restaurant show audience the elemental importance of ‘sweating the details’,” said Paice.