Paul McCartney may have written these lyrics in 1967 to express long lasting love but according to the UK’s biggest internet dating site, Match.com®, today’s wrinklies are less likely to be celebrating their silver wedding anniversary and more likely to be celebrating their wedding.
In a study of 500 UK Match.com “silver singles” 83% revealed that they would like to get married with 67% wanting a full white wedding and official marriage ceremony and 10% shunning the idea of marriage because “at their age, they just want to have fun.
Match.com which has 110,000 users over 50 years old in the UK has seen the number of silver singles double since 2004 with many signing up because they are divorced (57%), widowed (19%), separated (16%) or never married (7%).
Far from having anxieties about ‘looking silly at our age’, or ‘telling our children,’ 36% of silver singles have dated around five people in the last six months with 62% saying that their children were very happy that their parents were dating again. Only a small percentage (3%) didn’t like their parents dating.
“Love can come at any age”, says Charlotte Harper, Managing Director of Match.com. “The term silver wedding is taking on a whole new meaning in today’s society as older people realise that they needn’t spend their later life alone when they could be out having fun with someone they fancy!”
“Online dating is perfect for older singles who want a little more love and romance in their lives and who refuse to settle for spending later life alone,” Ms. Harper continued. “Opportunities for meeting other single people of a similar age offline are so limited.”
Old Habits Die Hard
The study reveals that 68% of those surveyed believe the best thing about being single is doing what they want, when they want but 52% confirmed that loneliness was the hardest thing to bear.
77% of silver singles say that online dating has made the search for someone special much easier and has improved their social life. Before internet dating, 49% of respondents told Match.com that they rarely went out on dates, however since joining Match.com, the majority saw their social life improve with 29% saying they now go out twice a week with friends (50%), dates (15%), family members (13%), work colleagues (10%).
“This is the year of the silver single,” continues Charlotte Harper. “In the first three months of 2006, we have already seen 50% of the registrations from over 50s that we had in the whole of 2005.”
The study was conducted online by Match.com in January 2006.
The study polled 500 Match.com members 51% of whom were men and 49% women.
79% were aged 50-59, 20% 60-69 and 1% 70-79.
Full statistical data is available upon request.
Charlotte Harper is available for interview.
Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 11-year history, Match.com has redefined the way people meet and fall in love and is credited with more marriages than any other site. Today, more than 15 million people around the world participate in the Match.com community, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose.
Match.com is the world's biggest online dating and personals property, according to the February 2006 global ranking of the Personals category by industry-leading independent measurement firm ComScore Media Metrix. In the UK, according to Nielsen/NetRatings Feb 2006, Match.com is the most visited online dating website.
Number one across North America and Europe, Match.com operates leading subscription-based online dating sites in 32 countries, in 18 languages and spanning six continents. Match.com also powers online dating on MSN across Europe, Asia, the United States and Latin America and is the premier provider of personals for Love[.]AOL. Match.com is an operating business of IAC/InterActiveCorp.