PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: PerkettPR, Inc.

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Lotame Unlocks the Power of Social Data with Launch of Stadium - Lotame today announced the availability of Stadium, a platform enabling the creation of custom audiences for targeted online ad campaigns using anonymous social data - Lotame.com
Lotame Unlocks the Power of Social Data with Launch of Stadium

 

NewswireToday - /newswire/ - Marshfield, MA, United States, 2009/05/06 - Lotame today announced the availability of Stadium, a platform enabling the creation of custom audiences for targeted online ad campaigns using anonymous social data - Lotame.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Marketing/Newswire/PR Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Stadium leverages Lotame’s groundbreaking Crowd Control targeting technology to give partners direct access to a wide range of tools for delivering, measuring and analyzing online ad campaigns.

Stadium is the first ad delivery platform, powered by social data, to be made openly available for use by any company looking to improve the precision and performance of online ads. Stadium is available now in versions designed for advertising agencies, publishers and networks.

“Horizon Media is innovating and bringing more transparency to online advertising,” said Andy Monfried, chief executive officer for Lotame. “The metrics typically used by the advertising industry all aim to determine how well a message was conveyed to people who matter. Stadium eliminates guesswork by only reaching people who matter, and goes beyond that to determine exactly how the message was received and if it created the desired effect.”

As social functionality and community behavior becomes more popular and more pervasive across the Web, anonymous information about user attributes and interests, stated and demonstrated through social behavior, becomes a valuable resource for improving campaign delivery and performance.

For the last two years, Lotame has developed and refined its platform to collect, organize, analyze and use this information responsibly to eliminate waste from ad campaigns. During that period, Lotame has served ads for campaigns supporting more than 100 brands, including leaders in consumer packaged goods, entertainment, financial services and telecommunications.

Stadium for Agencies (SFA)
Stadium gives agencies the power to direct campaigns to custom audiences via data partnerships with preferred publishers, in essence creating their own ad networks. Horizon Media has built a proprietary platform for media buying based on Stadium, allowing Horizon to form a richer connection to publishers. As a result Horizon can create audiences on the fly based on attributes and behaviors that matter most to specific brands.

“The whole game is value – increasing the value and decreasing the noise in the relationship between the consumer, advertiser and publisher. Stadium allows us to continue to make sophisticated investment decisions on behalf of our clients,” said Donnie Williams, VP, digital strategy for Horizon Media. “It provides the consumer with more meaningful brand engagement opportunities – and offers deeper visibility and technology solutions to publishers. It embodies our approach as a company and our commitment to partner collaboration as a key ingredient to success.”

Stadium for Publishers (SFP)
Publishers can use Stadium in order to offer advertisers opportunities to reach specific segments of their audience. By packaging advertising to specific audiences rather than via specific pages, a publisher can price ads according to a more reliable measure of each impression’s value in building relationships within the target audience, and because Stadium doesn’t require the capital investment of building a platform, the costs don’t begin before the value is realized.

Stadium for Networks (SFN)
Ad networks offer sizable reach. Lotame’s Stadium offers networks the ability to use data and technology to directly connect advertisers to the audience on a “brand to person” basis for greater targeting flexibility and precision.

“By taking proven targeting principles of audience development and applying them to what we can learn from social activity, online media networks can rise above the crowd and combine their extensive reach with pinpoint targeting and make their networks even more compelling to advertisers,” said Monfried.

About Lotame

Lotame (lotame.com) provides a platform for easily building and addressing customizable consumer audiences based on social activity in addition to implied or stated interests. Lotame has specifically designed its patented Crowd Control platform to take full advantage of the unique attributes of social data, using participation and user generated content as a foundation for improved campaign performance. Lotame is a member of the Interactive Advertising Bureau (IAB).

About Horizon Media

Founded in 1989, Horizon Media, Inc. (horizonmedia.com) is the largest U.S. independent media services company. Dedicated to helping clients sell products and build brands through insightful marketing counsel, media-neutral strategic planning and effective negotiation and placement, Horizon’s exceptional holistic approach to brand marketing and development has resulted in estimated billings of $2 billion and established the company as the fastest growing agency in the industry. Headquartered in New York City with a full service office in Los Angeles, Horizon also has offices in San Diego and Amsterdam, Netherlands. Horizon is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies.

Contacts:
Greg Wind, For Lotame
E: prlotame[.]perkettpr.com - P: 401-884-3778

Cindy Riccio, Horizon Media
E: criccio[.]horizonmedia.com - P: 212-309-7906

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Marketing/Newswire/PR Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: PerkettPR, Inc.

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 

 
  Your Banner Ad showing on ALL
Marketing/Newswire/PR articles,
CATCH Visitors via Your Competitors Announcements!


Lotame Unlocks the Power of Social Data with Launch of Stadium

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Johanna Cappello - PerkettPR.com 
781-620-0228 prlotame[.]perkettpr.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any PerkettPR, Inc. securities in any jurisdiction including any other companies listed or named in this release.

Marketing/Newswire/PR via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From PerkettPR, Inc. / Company Profile


Read Marketing/Newswire/PR Most Recent Related Newswires:

Dentsu Announces Agreement to Acquire Happy Creative in India
Dentsu Announces Acquisition by Dentsu Aegis Network of Leading Web Analytics Company Wasabi in France
Dentsu Announces Acquisition by Dentsu Aegis Network of Leading PR Agency Perfect Relations in India
Dentsu Announces Investment by Dentsu Aegis Network in Avid Media, A U.K. Leader in Content Marketing And Native Distribution
Dentsu Announces Acquisition by Dentsu Aegis Network of Leading Digital Experience Agency WiTH Collective in Australia
Dentsu Announces Acquisition by Dentsu Aegis Network of Cosin Consulting in Brazil
Dentsu Announces Acquisition by Dentsu Aegis Network of Audience Data Management Company Accordant Media in the U.S
Dentsu Announces Acquisition by Dentsu Aegis Network of Lifestyle Marketing Agency Markenloft in Germany
Dentsu Announces Acquisition of Majority Stake by Dentsu Aegis Network in Leading Independent Data Marketing Agency Merkle in the USA
Dentsu Announces Acquisition by Dentsu Aegis Network of B-to-B Marketing Agency Gyro in the U.S
Dentsu Announces Acquisition by Dentsu Aegis Network of Digital Marketing Agency WIS in Taiwan
Pure360 Launches Realignment and Product Upgrade to Market
Dentsu Wins Thirty-One Lions at the Cannes Lions International Festival of Creativity 2016
Dentsu Announces Agreement to Acquire Leading Digital Agency Magnetix in Denmark
Dentsu Announces Acquisition by Dentsu Aegis Network of Performance Marketing Agency Search Factory in Australia

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  BizJobs.com

Visit  La Bella Bakery Artisan Bakery Arizona





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)