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NewswireToday - /newswire/ -
Boston, MA, United States, 05/01/2009 - Schneider Associates (SA), a Boston-based public relations and marketing communications agency specializing in launching products, services, companies and communities, announces the addition of two new members to its consumer account team.
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Carrie Kocik joins SA as an account director and Kristen Ingraham joins as an account executive. Both hires reflect the agency’s regional and national growth in the consumer marketing sector.
As the account director of SA’s Consumer Group, Carrie Kocik is responsible for managing campaigns for Baskin-Robbins and New England Confectionary Company (NECCO). Prior to joining SA, Kocik served as vice president at Boston-based boutique agency 360 Public Relations, where she managed campaigns for consumer brands including LEGO, Crock-Pot, Stonyfield Farm Yogurt and Vicks cold care products. Additionally, Carrie served as a senior account executive in the Corporate Communications division at Ogilvy Public Relations Worldwide in New York, where her clients included DHL and Jackson Hewitt. She began her career as a reporter at Dow Jones Newswire in New York and holds a B.A. in Communications from the University of Colorado at Boulder.
As an account executive in SA’s Consumer Group, Kristen Ingraham is responsible for media relations and project management for accounts including NECCO, Baskin-Robbins, Zeo and Woolite. Prior to joining SA, Ingraham served as a senior associate at RF|Binder, where she managed media relations for Dunkin’ Donuts, Bag Borrow or Steal, Staples and Bank of America Foundation. Ingraham holds a B.S. in Magazine Journalism from Boston University.
About Schneider Associates
Schneider Associates (schneiderpr.com) is a full-service public relations and marketing communications agency that successfully launches and sustains visibility for new products, services, companies and communities. Schneider Associates represents a wide range of consumer, corporate, real estate and public affairs clients. The agency specializes in Launch Public Relations, a proprietary method of launching new products and revitalizing icon products to build and sustain awareness, excitement, and sales. President and Creative Director Joan Schneider has written a book titled New Product Launch: 10 Proven Strategies, which is available on Amazon.com. She is currently writing a second book, The New Launch Plan: 101 Tips, Tactics and Trends from the Most Memorable New Product Launch Survey.
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