NewswireToday - /newswire/ -
New York, NY, United States, 2009/04/30 - ThirdAge, Inc., the premier destination for Baby Boomers and mid-lifer's online, announced today that it has named Interevco as its online advertising sales representative.
Interevco will also consult with the organization in developing online advertising sales strategies for their top-tier website which was re-launched in August 2009.
We are confident Interevco’s exceptional understanding of the online ad sales industry and the ability to market to the Boomer segment will allow us to connect our baby boomer member base to the online ad community, “says Sharon Whitely, CEO and Founder of ThirdAge, Inc.
“We are thrilled to be working with ThirdAge.com. ThirdAge’s understanding and leadership in talking to the boomer audience coupled with our expertise in that area is truly a winning combination for advertisers,” states Paul DeBraccio, CEO Interevco. “In addition to the Boomer lifestyle story, ThirdAge has great health, travel and finance areas reaching 500,000 boomer uniques monthly. Interevco has had a rich history and great success in representing premiere boomer sites over the last 9 years.
About Interevco Ltd
Interevco (interevco.com) is a leading online Consulting and Sales firm representing top publisher sites such as Parade.com, AARP, MyCokeRewards.com, UCompareHealthcare.com and the I-Health Network, as well as others in the filed. Interevco offers exclusive and custom online media opportunities, sophisticated online/offline and mobile programs, turnkey promotions across multiple sites, sponsorships and has carried campaigns from brands such as Amgen, Pfizer, Sanofi-Aventis, Kimberly-Clark, Astellas Pharmaceuticals, GlaxoSmithKline, Merck/Schering-Plough Pharmaceuticals, Eli Lilly and Company, Kellogg’s, Kraft, General Mills, and Masterfoods.
About ThirdAge, Inc.
ThirdAge Inc. (thirdage.com) is a leading online, media, marketing and consumer insight company exclusively focused on serving baby boomers and aging mid-lifers, and premiere marketers who want to build a trusted relationship with them. Pioneers in the arena, ThirdAge currently attracts over 1MM unique visitors a month with a core focus around community-based content in health and wellness, relationships, growth and enrichment, and life stage transitions.
Joan Gugliotta | VP Marketing | Interevco |220 East 23rd Street | NYC 10010 | 212.696.2187