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Asigra Inc., the leading Cloud backup and recovery software provider, will present on MSP risk mitigation at the world’s premier MSP-dedicated event, MSPWorld 2009 in Orlando, Florida. In the current technological, business and economic environment, proper organizational structure for managed service delivery is critical to reducing risk and ensuring a profitable and sustainable business. Dan Phillips, Vice President of Channels for Asigra will address these challenges and provide proven strategies for success at MSPWorld on May 1st, 2009 at 10:30 am Eastern.
MSPs today are confronted with decisions that can have a significant impact on profitability and long-term viability. Structuring of both vendor and channel relationships and the decision on how much risk to take and how soon can shape revenue and determine who maintains responsibility for the customer. Is reselling a vendor’s service the best option or should an MSP resell their own service based on a platform managed by the MSP? Should on-premise solution sales be a part of a MSPs offering and if so, what are the risks and rewards? “MSPs should consider delivering a hybrid of services, solutions and pricing to meet customer requirements as economic conditions and technology evolves,” says Phillips.
Organizations today are moving toward managed services to help manage and mitigate risks linked to technology adoption — particularly in an unsettled economic environment. According to Forrester Research, “Forrester sees some macro-economic factors, including rapid technology evolutions, a coming investment wave in IT, and market constraints on capital, increasing the attractiveness of managed services over the next 24 to 30 months. Managed services providers will have to hone their execution and sales skills to gain share in this burgeoning market while avoiding the pitfalls that have plagued many providers in the industry .”
Asigra’s presentation will provide real-world guidance to maximize business traction while minimizing potential risks. “Key topics to be addressed in this presentation will include multi-dimensional pricing, avoidance of competition against your suppliers and partners and hybrid product/service delivery to capitalize on revenue opportunities,” noted Phillips. “By understanding the challenges faced by MSPs and adopting an MSP-friendly business model, the MSP community as a whole will benefit from reduced conflict, improved customer traction and greater overall profitability.”
The Hybridization of Service and Solution Delivery
Asigra’s Hybrid Partner Program eliminates the inflexibility of traditional product or service deployment, allowing hybrid delivery of backup software, self-managed Cloud backup services or the reselling of access to other Asigra partner vaults. The Asigra Hybrid Partner Program aligns with evolving VAR and MSP partner business models to capitalize on all possible customer opportunities. Asigra helps the channel break down barriers to revenue by driving customer adoption through its innovative pricing structure, allowing all modes of product/service delivery and providing technology hardened over more than two decades of use.
About MSPAlliance
The MSPAlliance is a professional association comprised of more than 8,000 managed service providers (MSPs) and service enabling technology vendors, which work in a collaborative effort to define, promote and educate the Managed Services Industry and the end-user consumer on the adoption and successful use of technology through Managed Services. The MSPAlliance is committed to increasing reliability and dependability in the industry surrounding the value and benefit of using Managed Service Providers to provide a wide range of mission-critical services. In addition, the MSPAlliance collects data on the practice of managed services on behalf of its members, to help them increase the value delivery of IT to the organizations they serve.
About Asigra
Asigra’s Hybrid Cloud Backup and Recovery software is the industry’s most efficient, agile, scalable and cost-effective backup and recovery platform on the market today, helping organizations save time, money and resources by automating routine tasks and ensuring that information is recoverable when required. Leading organizations around the world apply these savings to projects of higher strategic and personal value. Asigra’s Day One ROI™ is driven by flexible business options, low up-front investment and the enormous value of low-touch agentless architecture. The company and its products have been widely acclaimed by leading partners such as HP, CDW and Ingram Micro and renowned customers such as Red Cross, Jet Blue and the National Weather Service. Asigra (asigra.com) is headquartered in Toronto, Canada, with offices globally.
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joe.austin[.]ventanapr.com 
