Elopak, listed in the top three packaging companies worldwide, supports clients who are producing tens of different types of packages in at least as many countries. To manage this smoothly image and media management are an absolute necessity. ADAM offers a flexible digital asset management system to manage all possible content. ADAM’s solution can be easily adapted to the customer’s needs and can be seamlessly integrated into existing IT infrastructure.
Faster time-to-market for Elopak packaging
For Elopak the implementation of ADAM Software represents the last link in a graphical automation process that started in 2000 with the set up of the company’s in-house prepress department. This development was stimulated by a KPMG research report, indicating that the time-to-market for Elopak packages was too long because too much time was lost in prepress. Niels Goossen, prepress development manager at the packaging giant from Terneuzen, the Netherlands, who was involved in this process from the outset, sees this as the basis of the powerful prepress and media management system distinguishing Elopak from its competitors today.
In 2000, digital asset management was still in its infancy and packaging printers entrusted their prepress work to specialist companies, hosting image archives comprising hundreds of directories with films. Elopak therefore decided to manage prepress in-house but also to work towards a fully online system which would offer Elopak sales offices and their customers an online insight into every phase of an order. As a result the new PakTrack system was created.
PakTrack keeps track of the history of an order and regulates the creation and approval of files. The system will be entirely based on ADAM, an innovative digital asset management system that connects the various prepress and image production systems to each other. Hereby it is also important to exchange data with the company’s internally developed ERP and Management Information System.
“The concept, possibilities and vision of ADAM perfectly fit Elopak’s strategy. We are striving for technological innovation and development in packaging and workflow processes in order to serve our customers as effectively as possible.” says Niels Goossen.
Flexibility and scalability
ADAM software will direct all processes between development and production. This is why ADAM is linked to the Elopak design and prepress systems which not only operate in Adobe PDF but also in ARTpro and other formats. Elopak uses this flexibility and scalability to allow programmers to add functionality to ADAM Software or to build a completely new user interface which makes it even easier for customers to work with PakTrack.
According to Goossen this is a feature he has not found with any other product and which saves a lot of money and time for Elopak. The company now determines priorities and budgets for these applications and does not have to wait until a software provider translates its wishes into a standard product. The ADAM characteristics are useful for the next phase of the development of PakTrack. As such, now that customers have become used to PakTrack’s options, they are coming with a list of requests for characteristics suited to their own needs. This means they no longer have to invest in hardware and software themselves and Elopak becomes their dedicated partner.
ADAM Software reduces make-overs to 30%
Goossens explains the advantages of ADAM media management for Elopak and its customers: “the time-to-market for a packaging item is normally weeks instead of months, all communication from the design to the production of packaging items goes online via a standard web browser without special software and customers see the status of all of their assignments in real time.
The gain in time we want to achieve with ADAM Software will not be limited to the 70% saving in lead time. A substantial gain is also reached by reducing make-overs, an expensive and time consuming feature in packaging.”
Goossen concludes: “after introducing ADAM Software we can reduce make-overs to 30%. One important step is the further development of the remote proofing controlled by ADAM Software which we now offer in all of our sales offices worldwide. This allows customers not only to go online but also to approve their packaging order based on a ‘tangible’ proof. We are this way placing automation at the service of our customers and they can reap the benefits of our investments.”
Elopak is one of the world’s leading suppliers of packaging systems for liquid food products and develops, manufactures and sells complete systems for packaging of non-carbonated liquid food products. In 2008, the company, employing 2,500 staff excluding joint ventures, had a turnover of NOK 5878 million (=ca. € 715 Mio.). Elopak is well known as supplier of gable top cartons through its Pure-Pak® system. In 2008, Elopak sold 12 billion cartons to customers in the dairy, juice and liquid food markets. As a full systems supplier with organizations and associates in more than 40 countries and customers in over 100, the Elopak Group seeks to bring its international expertise and product technology to new markets and applications.
ADAM Software (adam.be) is a global software vendor of marketing platform technologies that provide the ability to manage, structure and deliver media between people, processes and systems.
Our software has an intelligent open architecture that allows customization and rapid application development using our ADAM SDK.
We understand our clients' needs to share, collaborate and automate mundane tasks while controlling quality.
We are passionate in providing our clients with intuitive and easy to use software, helping them organize media and distribute assets quick and secure.
We have the knowledge and proven experience of how media flows between people, the workflow and the common goal to publish and distribute quality content.
Global brands relying on ADAM Software are Anheuser-Busch InBev, Britvic, Microsoft, LEGO, McCann Erickson, Sanoma Magazines, etc…
For more information: Contact – Pieter Canseuf T: +32 9 381 63 36