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NewswireToday - /newswire/ -
Irvine, CA, United States, 04/23/2009 - Microsoft Dynamics AX and CRM experts partner with Wise Window, Inc. to integrate social media insights into business intelligence.
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Arbela Technologies has partnered with Wise Window, Inc. to deploy EssenceWise as the consumer generated media insight discovery tool to the Arbela team.
Arbela Technologies delivers high-quality Microsoft solutions by being focused in only a few key industries. “Partnering with WiseWindow was a no-brainer in expanding our value-add to our clients. Their domain-based approach to consumer insights was a natural extension to our industry specific focus for business intelligence,” said Nima Bakhtiary, Managing Partner of Arbela Technologies.
Wise Window, Inc. provides a suite of social media insight tools (EssenceWise) that identifies and processes in real-time consumer opinions across the social web, including blogs, message boards, and review sites. “The essence of business intelligence is to produce actionability,” said Sid Mohasseb, CEO of Wise Window, Inc. “Merging quantified consumer insights gathered from social media with inter-company business intelligence is simply smart. Make the customer insight a critical dimension of business intelligence solution, make better decisions, take more responsive actions, and become more competitive. Simple, but critical,” Mohasseb continued.
“Good implementations begin by first looking outward to the customer and then facing inward to the work at hand. EssenceWise will enable us to more effectively monitor changes in the customers’ sentiments, allowing us to keep our clients ahead of the curve,” said Bakhtiary. “Arbela Technologies shares our vision of providing corporate America with insights that will lead to competitiveness, especially in these uncertain economic conditions. We are delighted about our partnership,” said Mohasseb.
About Wise Window, Inc.
Wise Window (wisewindow.com) is in the business of discovering, measuring and continuously reporting “what moves people” as expressed by user generated content across the web, because “what moves people” drives them to express themselves, to influence others, to choose a brand, and to pick one product over another. And because “what moves people” influences spending. Wise Window quantifies attributes and sentiments that lead to a buy decision. The technology driven open platform allows more effective design of products, more responsive and relevant marketing campaigns and increases transaction likelihood.
About Arbela Technologies
Arbela Technologies (arbelatech.com) provides industry specific financial accounting, production, supply chain, customer relationship management expertise for Microsoft Dynamics AX and Dynamics CRM. For additional information contact info[.]arbelatech.com.
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sid[.]wisewindow.com 
