PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: TRO Group

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

TRO Group Wins TV Licensing Experiential Campaign Pitch - Direct and digital agency Proximity London, on behalf of TV Licensing, has appointed experiential agency TRO to produce a face-to-face marketing campaign visiting approximately 50 universities nationwide
TRO Group Wins TV Licensing Experiential Campaign Pitch

 

NewswireToday - /newswire/ - South West London, London, United Kingdom, 2009/04/23 - Direct and digital agency Proximity London, on behalf of TV Licensing, has appointed experiential agency TRO to produce a face-to-face marketing campaign visiting approximately 50 universities nationwide.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Marketing/Newswire/PR Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

After winning a four-way competitive pitch, TRO has been briefed to raise awareness amongst students of the legal requirement for individual ownership of a television licence in halls of residence.

Said Proximity’s Planner Hazel Reed, “TRO has already devised and managed a number of university-based experiential campaigns, and it was the agency’s successful track record in engaging with students that strongly influenced our decision.”

The agency will be recruiting a squad of students to spread the word amongst their peers during the September-October freshers period, with the ultimate objective of encouraging licence sales, both amongst students in halls and also those in private housing.

One of the campaign’s key objectives will be to explain the legal position for students wishing to watch programmes either on a TV set or streamed through a laptop.

About TRO Group

TRO (tro-group.com) specialises in experiential marketing and live events, designed for both consumer and business audiences. The agency works across a range of client sectors that include automotive, financial services, FMCG, telecoms, media and government.

In September 2008 TRO was acquired by CPM, the UK’s largest field marketing agency. At the same time CPM merged its own existing experiential agency Exentio into TRO, creating one of the largest experiential agencies in the UK.

CPM itself is owned by the world’s largest marketing communications group Omnicom. For further details about TRO and CPM please visit our website.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Marketing/Newswire/PR Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: TRO Group

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 

 
  Your Banner Ad showing on ALL
Marketing/Newswire/PR articles,
CATCH Visitors via Your Competitors Announcements!


TRO Group Wins TV Licensing Experiential Campaign Pitch

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Chris Wareham - TRO-Group.co.uk 
+44(0)20 8232 7207 chris.wareham[.]tro-group.co.uk
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any TRO Group securities in any jurisdiction including any other companies listed or named in this release.

Marketing/Newswire/PR via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From TRO Group / Company Profile


Read Marketing/Newswire/PR Most Recent Related Newswires:

Dentsu Announces Agreement to Acquire Happy Creative in India
Dentsu Announces Acquisition by Dentsu Aegis Network of Leading Web Analytics Company Wasabi in France
Dentsu Announces Acquisition by Dentsu Aegis Network of Leading PR Agency Perfect Relations in India
Dentsu Announces Investment by Dentsu Aegis Network in Avid Media, A U.K. Leader in Content Marketing And Native Distribution
Dentsu Announces Acquisition by Dentsu Aegis Network of Leading Digital Experience Agency WiTH Collective in Australia
Dentsu Announces Acquisition by Dentsu Aegis Network of Cosin Consulting in Brazil
Dentsu Announces Acquisition by Dentsu Aegis Network of Audience Data Management Company Accordant Media in the U.S
Dentsu Announces Acquisition by Dentsu Aegis Network of Lifestyle Marketing Agency Markenloft in Germany
Dentsu Announces Acquisition of Majority Stake by Dentsu Aegis Network in Leading Independent Data Marketing Agency Merkle in the USA
Dentsu Announces Acquisition by Dentsu Aegis Network of B-to-B Marketing Agency Gyro in the U.S
Dentsu Announces Acquisition by Dentsu Aegis Network of Digital Marketing Agency WIS in Taiwan
Pure360 Launches Realignment and Product Upgrade to Market
Dentsu Wins Thirty-One Lions at the Cannes Lions International Festival of Creativity 2016
Dentsu Announces Agreement to Acquire Leading Digital Agency Magnetix in Denmark
Dentsu Announces Acquisition by Dentsu Aegis Network of Performance Marketing Agency Search Factory in Australia

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  NAKIVO, Inc.

Visit  Triggr & Bloom





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)