The website is on behalf of Universal Pictures International universalstudios.com and UIP uip.co.uk.
The film, to be released in the UK this Friday, 15 April 2005, is driven by a marketing campaign featuring a website which includes information about the film (synopsis, crew, cast), downloads, movie clips and photographs. The website and a compelling online game for The Interpreter interpreterthemovie.com/game is being tracked by web analytics agency WebtraffIQ webtraffiq.com.
Marcos Richardson, European Director at WebtraffIQ explains, “WebtraffIQ is monitoring the performance of the website and also the visitor’s behaviour and how they interact with the site. The ability to forward the site and game to friends is a key feature of the online campaign and the success of this is something that can be monitored by WebtraffIQ.”
The Interpreter, a film directed by Sydney Pollack stars Nicole Kidman and Sean Penn. It tells a story of political intrigue and deception that unfolds inside the United Nations, where a FBI agent (Penn) is assigned to protect an interpreter (Kidman) who overhears an assassination plot, and is the first film crew ever allowed into the United Nations building.
Andre Burgess, Co-Founder of E2E comments, “It is vital to us and to our clients that we have detailed and meaningful statistics at our fingertips in order to monitor the success of a campaign. WebtraffIQ offer a highly effective solution, and following this trial it is now our intention to use WebtraffIQ on future projects.”
The key period for the website is the two weeks prior to the film’s release and the week of release itself, which is when we anticipate the heaviest flow of activity on and to the site.”
Richardson concludes, “E2E require WebtraffIQ to measure the official international movie website, which includes an engaging and challenging viral for the UK release. It’s the first E2E project for us, and we are pleased to be involved in a theatrical (film) release for a potential blockbuster.”
This press release in available in PDF, plain text and Word formats. Photographs are available of the WebtraffIQ team.
The media spokespeople for E2E are Co-Founders Tim Redgate and Andre Burgess.
The media spokespeople for WebtraffIQ are Marcos Richardson, European Director and Kevin Hutchinson, Chief Technical Officer (CTO).
End 2 End Media (E2E) is a partnership between Quintessential Media and Redberry Media.
E2E is a multi-platform digital marketing agency specialising in mobile, web and interactive TV.
The company offers a range of services which are designed, where required, to provide a holistic approach to marketing in the digital space.
WebtraffIQ is a real-time visitor tracking and reporting analysis product and service for business web sites and e-commerce enterprises. The system has undertaken a four-year research and development-testing period and is used by over 400 individual websites.
WebtraffIQ provides a campaign tracking service which enables clients to see how various online and offline marketing techniques are working, in effect creating a rich picture of a web site's activities.
WebtraffIQ’s clients include: Business Link (Kent), City & Guilds, Eyetracker, Mando Group, Perceptor, Reuters Business Insight, Royal Institution of Chartered Surveyors (RICS), The National Baseball Hall of Fame and Museum and Tiscali UK.