PlannerWire, the News, Information, and Community website for meeting and event professionals, has announced a strategic online partnership with Plan Your Meetings (PYM), a free educational and social resource for people who plan meetings and events.
Through the partnership, these two entities will combine forces to provide meeting and event professionals with comprehensive industry coverage and online networking options. By engaging in a reciprocal content-sharing and cross-promotional agreement, PlannerWire and PYM are set to offer a wide range of no-cost resources and tools for planners across multiple online platforms including PlannerWire.com, PlannerMix.com, PlanYourMeetings.com, and PYMConnect.com.
“We at PlannerWire believe in the foundation of the burgeoning ‘open source’ trend, which has begun to shift the online mentality toward information sharing and cooperation,” says Serenity J. Knutson, Editor in Chief of PlannerWire. “When information resides in silos, the professionals who need it cannot always find it. Our goal, through our partnership with PYM and with other industry organizations, is to distribute as much information to as many people through as many outlets as we can. By doing so, we provide meeting and event professionals with a direct route to the information they need.”
“We share PlannerWire’s philosophy and ideals, so it’s a perfect partnership,” says Lisa Kraus, Director of Marketing and Audience Development of Plan Your Meetings. “People who plan meetings tend to wear many hats within their organization, so we want to be an all-encompassing, useful tool and resource to help make this element of their job a little easier. PYM’s niche market primarily consists of non-titled, corporate planners. Because PlannerWire and Plan Your Meetings currently reach different audiences, but offer such a wealth of information and content, it seems only natural to combine efforts.”
By taking a cooperative approach to online content distribution, PlannerWire and PYM enjoy increased visibility and valuable online exposure, along with direct, positive results in web traffic, search engine ratings, and visitor signups. Meeting and event professionals benefit from easy access to multiple news, information, and networking portals, which streamlines their online experience and ensures that the answers to all of their needs are just a click away.
This announcement comes as the latest move in PlannerWire’s mission to partner with premier industry publications, associations, and events to offer comprehensive information solutions and industry coverage to meeting and event planners worldwide.