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Alternative Goes National and Grows Operations Base - New brand identity drives forward growth of National Event Hire -
Alternative Goes National and Grows Operations Base


NewswireToday - /newswire/ - Mallow, Cork, Ireland, 2009/04/22 - New brand identity drives forward growth of National Event Hire -

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Alternative Cater Hire, one of Ireland’s leading suppliers to the event industry, has undergone extensive rebranding and has launched itself on the Irish market as National Event Hire. The company, which ranks as one of the top event hire companies in Ireland, is seeking to expand its market share in Ireland and meet the increasing consumer demand for home entertaining. The company’s team has grown by 20% in the past three months, which is a great achievement in challenging times.

Established in 1997, National Event Hire formerly traded as Alternative Cater Hire and based its operations out of its service hub in Forge Hill in Cork. Due to the company expanding its operations throughout Ireland and growing its team numbers, the company decided to invest in a comprehensive rebranding programme that reflects the new direction the company is taking. Managing Director Dave Henry and Development Director Siobhan Finn Henry have been responsible for this innovative and strategic vision, driving National Event Hire forward to its position as Ireland’s premier distributor to the event industry.

There is no denying that National Event Hire has grown considerably in the past eleven years, with several thousand customers ranging from small enterprises to large multinationals. From cutlery to candelabras, National Event Hire offers the complete range of branded quality products and accessories without the hassle and fuss. From quote to order; transport set up and take down; return and wash up, National Event Hire gets the job done and delivers smartly from start to finish. The company has delivered 22 million products and supported over 30,000 events. In addition, the company has developed strong strategic partnerships with a number of suppliers, thus expanding its product and service offering. All of this makes up a very successful company, trading in turbulent times, focusing on growing its team.

Commenting on the launch announcement Dave Henry, Managing Director, stated “We are delighted to have successfully completed this comprehensive branding programme for National Event Hire. It will enable the company to continue growing and potentially recruit new team members as markets open up to us. We have good reason to believe that the comprehensive services and continued customer service excellence we offer will generate strong revenue and profit growth. Most importantly, for National Event Hire’ customers and employees, the new business entity will be driven by a highly experienced team that has helped to develop the company over the past number of years".

Evolving consumer trends will no doubt contribute to National Event Hire’s growth plans. Recent research conducted by TNS shows that staying at home is clearly the new going out, with four out of five consumers saying that they intend to spend at least as much on entertaining at home this year as they did in 2008, taking the current economic climate into account. There is a trend away from eating in restaurants or the formal dining room which is only used on special occasions to creating a more informal space where cooking and entertaining is integrated. Families are looking more to informal entertaining at home on a frequent basis. This is an area that National Event Hire will be developing over the coming months.

Continuing Dave Henry commented “I know the success story of National Event Hire will continue.There is no doubt that National Event Hire is a very dynamic company - where quality, reliability and customer service is achieved through investment and the employment of a workforce that is dedicated towards the goal of achieving perfection. We are totally committed to supporting the event market by helping customers meet current and future challenges."

National Event Hire is a national brand built on a strong commitment, by the whole company, to combine the delivery of top quality products with excellent customer service. The company is confident that the strength of the product offering combined with a first-class management team will push the company to the next stage of its development and continue the success that the company has experienced over the past eleven years.

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Alternative Goes National and Grows Operations Base

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