NewswireToday - /newswire/ - Paddington, New South Wales, Australia, 04/22/2009 - Kineo has designed and built a recommendation tool into Vodafone’s ecommerce store, letting consumers easily determine the right mobile phone plan for them. The tool cuts through all the complexity and makes plan selection simple.

Kineo has designed and built a recommendation tool into Vodafone’s ecommerce store, store.vodafone.com.au, letting consumers easily determine the right mobile phone plan for them.

One of the biggest challenges for Australian consumers shopping for mobile phones is the wide variety of plans, terminology, variable call rates and increased use of data.

The tool, known as the Vodafone Finder cuts through all the complexity and makes plan selection simple. Consumers input their calling patterns, web and data behaviours and the tool recommends the right mobile phone plan for them.

The project was led by Kineo senior digital strategist and general manager, Rob DePinto, who has 11 years of innovation experience in eCommerce, marketing and brand building with digital technologies in Sydney, San Francisco and New York City.

Rob worked with multiple business units at Vodafone to analyse current offerings, consumer behaviour, insights and subsequently designed a highly usable solution that is simple for the consumer, yet accounts for the wide variety of consumer needs.

One of the challenges of the project was the need for flexibility to accommodate future offerings that Vodafone may bring to the market. The system provides Vodafone valuable real time insights into what consumers are looking for, enabling Vodafone to respond to market needs faster.

In addition, not only did Kineo succeed where others have failed, we compressed 12 weeks of work into 8, delivering a quality product on-time and within budget.

Agency / Source: Kineo Australia

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