In today’s cost-conscious environment, companies are running faster and leaner than ever. Vaco, a locally owned consulting and placement firm, recently invested significantly in a robust website which offers a comprehensive tool for anyone building their careers in the fields of finance, accounting, technology, operations or administration. The investment is a clear statement they are committed to serving their clients, consultants and candidates in any economy.
The site's unique design assists two audiences: clients in need of specialized project experience or strategic hires and candidates who are paving their ideal professional path. Because Vaco is a family of 26 companies throughout the United States, the site offers a national perspective with essential specialized local knowledge.
Populated with market trends, active engagements, search resources, career counsel, and testimonials, the site is designed to be a resource and a conduit for richer conversations between clients and their Vaco Partner. Vaco founder and Hendersonville native, Jerry Bostelman, says "Vaco exists to offer its clients project and permanent placement assistance throughout their entire professional life - over the course of their careers they will often come to us at different times in the capacity of client, candidate or consultant. The goal of the website is to address all of these unique needs and to expand their experience with Vaco into their homes and offices through a medium that is there any time they need it."
"Vaco" is derived from a Latin word meaning "to free yourself from a master" and has grown from a de novo start in October 2002 to $120M in revenue. Over the last year, Vaco has made significant investments in their back-office operations as well, citing internal talent expansion and multiple system upgrades. "Building a world-class infrastructure was a necessity to support the explosive growth and position our locally-owned company for continued success" adds Bostelman. Through its first five years of operation Vaco maintained a turnover rate of less than 5% in an industry that averages up to 60%. Its growth and retention validates that an entrepreneurial culture grounded in individual empowerment and commitment to longevity creates a national powerhouse.
Nashville-based website and interactive design firm, Centresource, built the new site and assisted with strategic planning as well. Aaron Briggs, Senior Strategist for Centresource had this to say about the Vaco site, "The Vaco site represented a major challenge -- multiple audience types and a Nation of companies with unique personalities that needed to be expressed. In the end, we developed a strategy that offered national reach without sacrificing Vaco's personality and strong, localized brand as differentiators."
Vaco collaborated with Centresource on the website and re-branded the company in tandem. Nashville design group, Zografia, lead the re-branding efforts. Creative Director, Lou Everhart, has amped up the company's logo, business cards, support and promotional materials. Everhart was introduced to Vaco last year as creative counsel for their fifth year anniversary celebration, named "Cinco de Vaco". She captured the essence of the company so well that her one-time project spawned a much deeper relationship with the company. She now is a key element for all local and national branding and creative projects at Vaco.
Vaco Nashville (vaco.com) is a proud recipient of the Future 50 award in 2005, 2006, 2007 and 2008, the Best Places to Work award for 2005, 2006, and 2007 and is a finalist for the 2009 Nashville Business Journal's Best in Business Award. Founder Jerry Bostelman received the E&Y Entrepreneur of the Year for the SouthEast Region in 2007. Inc magazine has ranked Vaco as one of the fastest growing companies in America for the last two years and their growth continues in the face of a tumultuous economy.