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Developed by digital PR and social media consultancy Liberate Media and web development firm Best Served Cold, Pressitt has already been trialed by an impressive list of high-profile and challenger brands and organisations. These include Johnson’s online parenting community BabyCentre, the Government’s Department for Innovation, Universities and Skills, online music provider Napster, digital creative agency Collective, digital entertainment and internet solutions firm iBAHN, digital engagement agency Kerb and LED lamp producer Greengage Lighting.
In just over a month, the service has already secured a Google PageRank of four, and attracted a significant level of private beta interest.
Pressitt enables PRs and businesses to create their own SMNRs (also known as a Social Media News Release) and publish to an online community of journalists, the blogosphere and the general public. A Pressitt release contains all of the core information found in a traditional press release, but it is presented in a more digestible format along with images, video clips, links to previous Pressitt announcements and other relevant online information such as homepages, social media profiles and downloadable presentations or PDFs, ensuring all story assets are saved in one central online place.
Based on early user feedback, a range of service updates will also be launching to coincide with the public beta launch. These include brand-specific RSS feeds, enabling individuals to easily keep track of Pressitt releases published by companies of interest, and a tool called Twitter pitch which allows Pressitt releases to be shared via Twitter easily. Screencast videos are being developed to provide additional guidance on how best to use Pressitt, and A new homepage design is also going live in direct response to the feedback of private beta testers.
The service is currently free to use, and a premium paid-for version with enhanced functionality will go live later in the year.
Additionally, Pressitt is also unveiling a bespoke version of the service, which enables organisations to have a customised SMNR template designed to reflect the colours, style and branding of their organisation. Those wanting to take it one step further can show-off their bespoke releases in a Social Media News Room, offering a completely branded environment housing all of their corporate SMNRs. A Social Media News Room can be a part of a company’s existing website or hosted via Pressitt.
Wendy McAuliffe, director of Liberate Media and Pressitt, says: “The private beta phase has been incredibly successful, and we’re delighted to be coming out of it after just one month of testing. The Social Media News Release has been a hot topic within the global PR industry for a while, and we’re pleased to see that businesses and brands of all sizes are eager to trial this up-to-date press release format. Early user feedback has been constructive and encouraging, and we’re making service updates as quickly as possible to ensure we’re continually innovating and responding to the needs of our users.”
Greg Doone, managing director of Collective, adds: “We’re proud to have been one of the first organisations to trial Pressitt, as we’re keen for our company news to be as ‘social’ and shareable as possible. We develop a wide range of multimedia assets for high profile brands such as Honda and EA, and Pressitt provides us with the perfect environment to showcase these to our blogger and journalist targets in one central online location.”
About Pressitt
Pressitt (pressitt.com) is a Social Media News Release (SMNR) service, provided by digital PR and social media consultancy Liberate Media and web development company Best Served Cold.
Pressitt allows you to create your own social media news release (SMNR) - also known as a social media press release (SMPR) or social media release (SMR) and publish it to an online community of journalists, the blogosphere and the general public.
Many journalists use the Internet as their primary research source when compiling a story. Pressitt SMNRs are designed primarily with journalists and bloggers in mind. A Pressitt SMPR encapsulates all the information, multimedia and images needed to prepare a story, and offers contact details for more information, all without the usual PR fluff.
Through Pressitt (pressitt.com), you can create news that is truly ‘social', as well as enhance your SMNR with images and video clips. You can also add relevant links, upload PowerPoint presentations, PDFs, or whatever you need to get your message across.
Once published, Pressitt allows your news to be bookmarked, commented on, and shared.
About Liberate Media
Pressitt is a service provided by Liberate Media (liberatemedia.com), a specialist digital PR and social media consultancy.
Put simply, we're experts in online. We work for a digital and technology clients, as well as providing consultancy to companies that would like to bring their brands to life online.
At Liberate Media we have a dedicated team of social media experts who keep up-to- speed on all the latest social media developments and come up with clever ways to help you spread your news to even more new audiences.
The agency was founded in September 2006 by Wendy McAuliffe and Lloyd Gofton.
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wendy[.]liberatemedia.com 
