NewswireToday - /newswire/ -
San Francisco, CA, United States, 2009/04/16 - Performance marketing agency CEO Ed Kim will share strategies for driving revenue through digital channels in a session entitled “Digital Distribution Strategies: How to Drive Incremental Revenues through Syndication and Licensing”.
Red Bricks Media has been invited to speak at the upcoming ad:tech conference April 21-23, 2009 in San Francisco. The performance marketing agency’s CEO Ed Kim will discuss perspectives and best practices in a session on “Digital Distribution Strategies: How to Drive Incremental Revenues through Syndication and Licensing.”
In his session, Kim will share best practices in forming monetization strategies for digital content, including newsletters, emails, and building audience through emerging performance-based channels such as search and social media. Kim will draw upon his experience and expertise advising publishing companies on digital content distribution strategies and discuss opportunities to drive revenue and optimize content.
“I’m honored to speak at ad:tech,” said Kim. “This is a critical time for all marketers to think about digital distribution. This trend is especially evident in the print newspaper industry, where newspapers that have been around for more than a century are now folding or taking their content entirely online. This shift illustrates the need for exploring other revenue models and finding new ways to make content discoverable in an increasingly consumer-driven media world.”
Ad:tech brings together marketers and thought leaders from around the country to share insights, best practices and lessons learned. This is Kim’s first time speaking at ad:tech. Previously, he has spoken at conferences like Search Engine Strategies, the DMA conference, Marketing Sherpa, Digital Hollywood and Vodafone Ventures. Kim’s session occurs on April 22nd, 2009 from 11:15 am – 12:30 pm.
About Red Bricks Media
Red Bricks Media (redbricksmedia.com) is a full-service integrated marketing agency specializing in search engine marketing, interactive media planning, email campaign management, award-winning creative services and emerging forms of media including buzz and mobile marketing. We take a performance-driven approach to our campaigns and measure our success by our clients' successes. Red Bricks Media is an independent agency headquartered in San Francisco, with offices in New York and Hong Kong, creating world-class advertising programs for top brands like Microsoft Higher Education, Hearst Magazines, THQ, and the Los Angeles Times. Visit redbricksmedia.com to find out why Red Bricks Media is one of the fastest-growing agencies in the country.