rbb Style Group, the fashion, art and lifestyle-focused division of the national full-service agency rbb Public Relations that operates offices in Miami and New York, was named agency of record for DuMi Shapewear, the innovative line of sexy, feminine underpinnings that offer serious shaping, sculpting and lifting.
Conceived at designer Amber Taylor’s humble kitchen in New York, DuMi Shapewear is gorgeous, flattering and specifically designed to enhance the fit and feel of contemporary fashion. DuMi was born with the idea that a girl can have her cake, eat it, and still fit into her skinny jeans!
“We love clothes,” said Taylor, “but as we’ve gotten into our 30’s we’re finding it takes more effort to look good and feel contemporary in fashion. Made from the finest organic fabrics, DuMi has created a beautiful line of lingerie to help women get dressed and feel their best every day.”
rbb Style Group will develop and implement a comprehensive public relations campaign for DuMi Shapewear (du-mi.com), encompassing a wide range of brand awareness, media outreach, product placement and consumer targeted initiatives. The agency brings the experience and expertise of rbb Style Group director Cece Feinberg and her team to the upcoming marketing campaign.
According to Feinberg, the public relations campaign will begin immediately by introducing members of the fashion and lifestyle press to the debut DuMi Shapewear collection, which offers panties, tanks, and thigh shapers in nudes and sexy prints that not only look and feel great, but are also able to nip, tuck and contour bodies in all the right places. “With DuMi, women no longer have to choose between fashion and function,” said Feinberg.
About rbb Public Relations
With offices in New York and Miami, rbb Public Relations (rbbpr.com) has a national reputation for delivering results. Named PRWeek’s “2008 Agency of the Year” and included among Inc. 5000’s list of “Fastest Growing Private Companies,” 34-year-old rbb delivers clients results on par with the largest national firms, but with the individual attention of a boutique agency. Its 28 communications professionals excel in media relations, corporate communications, crisis counseling, product introductions and events management The firm’s capabilities encompass a variety of practice areas, including professional services, consumer products, crisis communications, travel & leisure, healthcare, real estate, fashion, art, lifestyle, and food and beverage. rbb is a member of the Converge network of PR firms. For more information, call (305) 448-7450.