Marco Montresor, an Italian entrepreneur who aims to pay his way by selling words in internet instead of pixels, set up yawords.com after thinking a way for a different job opportunity, before changing his job from software programmer to baker.
His aim is to create something new, simple and innovative for the internet world, capturing people's imagination but, most of all, useful. Montresor said, as considering himself a creative person, that "there must be a new and simple way to find thinks and products in internet without loosing yourself in links: most of the times a word is more profit than thousand". Normally during an internet search, the engine proposes a long terminating list of links: "If people need to buy a computer", Montresor commented, "it has no sense to have a long list of links talking about computers, it's easier to search for the word 'computer' and have a direct link to a site that sells computers".
And this is the way he coined "the Word Wide Web", a new search engine based on words where advertisers can buy any word to link to their site and products, personal pages, blogs or anything else. But the novelty is in the fact that the advertiser is the only owner of the word and forever.
Milena, 42, his baker, commented "I knew that Marco expressed the idea to have something new with his job and I offered him a temporary work in my bakery, but he pestered me to buy the word 'bread', instead, thinking in a new way to advertise my products in my site".
Montresor says that people need a new form of advertising, and now buying the words they have a new way to directly link to their site.
"In the site I offer different tools for searching the words", Montresor says, "like a toolbar, a browser plug-in and banners, and I hope that larger companies can buy the more useful and common words as soon as possible, until they are available".
He believes that over time the words will offer good value to businesses because the words are endless, theirs forever, and the site will be kept online for as long as possible.