Leading apparel company, Wicked Fashions, Inc. has announced that David Strumeier has been promoted to senior vice president of sales for RS By Sheckler, WhiteTag and A.Prodigee brands.
RS By Sheckler is Wicked Fashions, Inc.’s first celebrity apparel collaboration. Partnering with professional skateboarder, philanthropist and MTV reality star, Ryan Sheckler, the line will debut this year during the Back-to-School season and will hit national retailers by mid-July.
In addition to his new role, Strumeier will continue to assume his position as senior vice president of marketing for Wicked Fashions, Inc., including their flagship brand, Southpole.
For 3 years, Strumeier has been responsible for global branding and licensing strategies for the 18-year-old apparel company and has driven the image of its flagship brand, Southpole, as a major force in the streetwear fashion marketplace. The label reaches markets in Asia and Europe and is one of the world’s strongest-performing streetwear brands in denim, knits, fleece and outerwear.
Prior to joining Wicked Fashions, Inc., Strumeier is best known for his tenure at Pro Player, a manufacturer of licensed sports apparel and accessories for men, women, and children which he founded in 1988. One of his greatest accomplishments at Pro Player was gaining national recognition and credibility through negotiating the renaming of Joe Robbie Stadium in South Florida to Pro Player Stadium. Strumeier eventually sold Pro Player to Fortune 500 Company, Fruit of the Loom, in 1994.
Strumeier has appeared on ESPN, MSNBC, and CNN to discuss marketing trends and sales analysis.
About Wicked Fashions, Inc.
Founded in 1991, Wicked Fashions, Inc. (southpole-usa.com) was established as a wholesale company dedicated to providing fashionable and affordable apparel to the mid-tier consumer. For nearly twenty years, Wicked Fashions, Inc. has become one of the leading apparel companies in the fashion marketplace for Young Mens, Juniors, and Youth --- overseeing every aspect of their clothing brands from product design and manufacturing to distribution and promotion. After longstanding success with their flagship streetwear brand, Southpole, Wicked Fashions, Inc. also has acquired licensing for footwear, loungewear, sleepwear and accessories. In 2008, two new Young Mens brands were added under Wicked Fashions, Inc. corporate umbrella – WhiteTag and A.Prodigee.