Smartfundit.com, the world’s first online business finance marketplace, has appointed Matt Mills as chief marketing officer. Mills brings a wide range of expertise in marketing via web 2.0 platforms, enabling smartfundit.com to continue to develop its online presence. With 18 years of experience in technology and finance marketing, Mills has been credited with launching the UK's first online insurance business, developing intimis.com, a one-to-one personalised marketing platform, and managing interactive brand activity for a number of leading companies, including Barclays, WPA, esure, and Nissan. As smartfundit.com’s CMO, Mills will lead the company's product development initiatives and help to build the smartfundit.com brand.
“I’m really excited to be joining smartfundit.com, an innovative company with a novel business model, providing a service that is so crucial to helping businesses cope with today’s harsh economic climate,” said Mills. “The future of small businesses lies in more accessible funding networks that function in step with the ever-changing small business landscape. smartfundit.com offers alternative funding pathways for small businesses through an interactive, web 2.0 platform. I truly believe that this platform can transform the way that companies access finance for their most important investments.”
Suki Gallagher, chief executive of smartfundit.com said, “Matt Mills is an innovator in online marketing and branding and we are delighted that he has joined the smartfundit.com team. Matt’s combination of skills, experience and creativity will be key to the development of our brand, and in executing our go-to-market strategy. His enthusiasm and fresh thinking are a natural fit for our mission to democratise the inequitable world of asset financing.“
Through its web 2.0 platform, smartfundit.com offers real financing solutions for businesses in today’s market. Especially pertinent during the current economic climate, smartfundit.com comes to the aid of SME’s in need of financing for purchasing IT and other business-critical assets. smartfundit.com has established relationships with over 50 financial partners, and to date the smartfundit.com marketplace has connected over 4,000 businesses with over 8,000 finance product combinations from its panel of funders to provide access to over £1 billion in business financing.
Smartfundit.com is the world’s first online business finance marketplace. Smartfundit.com connects businesses with funders to provide easier, transparent and de-risked access to critical business financing through an open online market. By matching 100 percent of the audited credit score of the business with the financing rules of the funder, Smartfundit.com takes cost, complexity and time out of the end-to-end financing process. The Smartfundit.com marketplace has connected over 4,000 businesses to over 8,000 finance product combinations from its panel of funders to provide access to over £1 billion in business financing. Launched in 2006, smartfundit.com is a privately owned company with major investors including BayTech Venture Capital. Smartfundit.com has headquarters in Surrey, England, UK and an office in San Francisco, California, USA.