PRTODAY / NewswireToday Free press release distribution service network

More news: Software
Written by / Agency / Source: Sentrana, Inc.

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Sentrana Releases New Price Optimization Toolkit - Sentrana, Inc. announces the release of a price optimization toolkit using a novel approach to modeling the effect of price on demand
Sentrana Releases New Price Optimization Toolkit

 

NewswireToday - /newswire/ - Washington, DC, United States, 2009/04/01 - Sentrana, Inc. announces the release of a price optimization toolkit using a novel approach to modeling the effect of price on demand.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Sentrana Inc., a Washington DC-based leader in solutions for excellence in scientific micromarket management, announced today the release of a price optimization toolkit using a novel approach to modeling the effect of price on demand. Typically, price optimization models assume that the effect of price change on demand variation for a product is more or less symmetric, i.e. a 1% increase (decrease) in price will produce, say, a 1.5% decrease (increase) in demand. This assumption, however, can be invalid if we start to build demand models at the individual customer level, a hallmark of Sentrana micromarketing solutions. What happens in fact is that often the effect of price changes is asymmetric – and sellers who don’t understand this risk leaving money on the table that could bolster their operating profits.

Sentrana Modeling Manager Alireza Mahani explains, “In a B2B environment where a large fraction of customers are return customers with established relationships, lowering the price on recurring sales of the same product is unlikely to lead to increased volume. On the other hand, raising the price selectively in cases where customer has been paying at levels that are out of line with market levels will have only a small chance of reducing the sales volume or losing the customer.” Mahani continues, “This is a fundamentally different way of looking at price elasticity than a standard textbook approach.”

Mahani adds that by disentangling the factors that contribute to demand conditions at the micromarket level, Sentrana’s solutions have the ability to pinpoint areas for profit gain. By taking elasticity asymmetries and other anomalies into full account, Sentrana’s new optimization toolkit provides price recommendations that show significant improvement over other quantitative-based solutions in their compatibility with business judgment, thereby reducing the human supervisory effort needed and creating higher organizational buy-in compared to conventional paradigms.

Sentrana Inc. (sentrana.com), based in Washington, DC, is a pioneer in providing scientific micromarket management solutions to industry leaders in highly competitive markets. We provide end-to-end revenue optimization solutions by combining advanced quantitative methodologies with qualitative managerial inputs into our patented MarketMover™ platform. Our technology facilitates optimization of the marketing decisions at the individual transaction level that drive financial performance, allowing organizations to actively shape their demand environments. Our solutions enable our clients to make better pricing decisions, increase profitability, and unify disparate business units under a single revenue strategy.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Sentrana, Inc.

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
Software Warnings - IMPORTANT:
Always be aware/cautious about what you download on your computer/mobile! PURCHASE SOFTWARE related keywords / Banner Ads. Click HERE for details!
.

 
  Your Banner Ad showing on ALL
Software articles,
CATCH Visitors via Your Competitors Announcements!


Sentrana Releases New Price Optimization Toolkit

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Bahia Simons-Lane - Sentrana.com 
202-507-4480 bahia.simons-lane[.]sentrana.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Sentrana, Inc. securities in any jurisdiction including any other companies listed or named in this release.

Software via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Sentrana, Inc. / Company Profile


Read Software Most Recent Related Newswires:

Yellowfin Launches Analytics Industry’s First Virtualized Integrated Data Preparation Module
Comways and Altitude Highlight Flexible Solutions at Belgium Contact Center Congress
IBM Launches New Bluemix Services with GitHub and Slack Integration to Speed App Development in the Cloud
TIBCO Releases TIBCO Mashery Local API Management Solution for Hybrid Gateway Deployments
Gruppo Campari Chooses OpenText Business Network for B2B Growth
Infor Delivers Enhanced Mobile Equipment Solution
Mentor Graphics and SiliconIndia Announce 2016 Leadership Awards for the Embedded/VLSI Industry
Korean Retailer Homeplus Optimizes Store Planning with JDA Category Management
IBM and Pfizer to Accelerate Immuno-oncology Research with Watson for Drug Discovery
The VELUX Group to Drive Smart Product Innovation with Implementation of PTC Windchill Across the Enterprise
KPIT Takes A Strategic Stake in A Germany Headquartered Automotive Engineering Services Company
Pegasystems Named Silver Winner for Best New Product of the Year in Best in Biz Awards 2016
Kentico Releases its Most Enterprise-Ready Solution Yet
OneLogin Delivers First-Ever Multi-Environment AWS User Resource Provisioning
Mahindra and IBM to Develop Blockchain Solution for Supply Chain Finance

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  JobsWare.com

Visit  La Bella Bakery Artisan Bakery Arizona





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)