Focus Softnet, the leading Enterprise Software Solutions vendor in the Middle East, today announced that White House Perfumes, the multinational Perfumes and Cosmetics manufacturing company, has deployed Focus RT to streamline its business processes and to improve efficiency, speed, stability and scalabilty of its operations.
White House Perfumes FZE (WHP), a part of the Odéon Parfums Group, is a state-of-the-art perfume manufacturing facility based in Hamriya Free Zone, Sharjah, United Arab Emirates. White House Perfumes manufactures Odéon Parfums’ entire range of perfumes and related products and has a production capacity of 2 million bottles a month with in-house printing and coating facilities for all kinds of bottles. Odéon Parfums provides services in development, designing, marketing and purchase for its own lines of products and for other brands through private labelling. Odéon Parfums has developed more than 110 successful lines of products to date and is distributed in 85 countries worldwide through a strong distribution network.
“We were looking for an ERP package that could be easily customised and would offer us stability, scalability and speed. Even after drawing a complete business study and analysis, no software company came close to matching all of our requirements either in business knowledge, customisation or price. Focus RT is an efficient and feature-rich product that not only met with our requirements but was also competitively priced,” Mr. Firoz Sayed, System Analyst of White House Perfumes FZE, said.
“Focus RT is flexible and could be customized to suit our specific needs. Focus RT has some great features like Architectural Flexibility, Highly Customisation, Own-Report Designer, Attachment of External Applications and Reports, Document Management, Workflow Management, Zero-Level Security (Document Field Level) and many add-on tools. Today, with Focus RT, I can commit customisation for full scale coverage of any further development of our manufacturing units or any new business processes that we may implement. With Focus RT implemented at our manufacturing unit in UAE, we are live 24x7 worldwide with our customers,” Firoz added.
Focus RT is a Real Time ERP solution that seamlessly integrates all facets of the business, including planning, manufacturing, finance, sales, marketing and HR. It flawlessly combines the functionalities of Supply Chain Management (SCM) and Customer Relationship Management (CRM). Focus RT, which is a completely modular and scaleable software, helps increase productivity and reduce costs thus paving the way for increased revenues for enterprises and SMBs.
Focus RT is user friendly and easy to customize. Focus RT is perhaps the only ERP solution that passes on the reins, tools and know-how of addressing change to the user. The in-built Report Designer and facility for attaching External Report Writers and Applications and also through the advanced Voucher Wizard and Document Setup Guide allow authorised users to create or alter any number and type of vouchers and thereafter align them into any desired workflow.
“White House Perfumes’ choice of Focus RT, in preference to other ERP vendors, is a vote of confidence for us that our solutions are best-in-class and offer the best return on investment ratios in the IT industry. We strive to ensure that our customers realize their business potential by unlocking the information inside their companies to make better-informed decisions,” explains Mr. Krishna Kumar, Vice President - Operations ERP, Focus Softnet FZ LLC.
In addition to the its feature rich ERP solutions – Focus RT, Focus also develops Streamline CRM, Focus6 - the mid-market accounting solution, Service Management System and Academic Records Management System (ARMS) that covers entire administration modules for academic institutes.
About Focus Softnet
Focus Softnet, which commenced operations in 1992, has a strong global presence with offices that deliver a comprehensive range of products and services. With its International Headquarter in Dubai Internet City and with offices across the G.C.C, Focus has a well established infrastructure and an excellent management team. The solutions developed by Focus Softnet are business driven technologies that have been developed in constant consultation with functional and management experts from the industry. Their wide range of products and the modules within them - help seamlessly integrate a wide range of customer requirements. These solutions minimize information bottlenecks and Focus Softnet is always at the clients' service to customise them in keeping with the organisations overall vision and strategy. Major markets of Focus are India, Middle East and Far East. In Middle East, Focus has 10 offices covering entire GCC, Iran and Yemen. Focus6 is the mid-market accounting solution with over 1500 customers in UAE and over 2500 customers in the Middle East.