Vignette Corporation, the company that the world’s leading brands rely on for innovative and dynamic Web experiences, today announced an important enhancement to its Web Experience Platform - Vignette Community Applications 7.1. This comprehensive, integrated Social Media Solution enables organisations to build communities, encourage online interaction, boost campaigns and provide valuable analytics.
Encouraging and sustaining collaborative communication between organisations and their constituents is a priority for many companies. Most organisations have realised the need to incorporate social media into their online strategies in order to listen, support and engage customers, partners and employees.
“Vignette Community Applications gives us the Web 2.0 capabilities to truly enrich the education experience for our students and faculty,” said Gäel Boisseau, Internet centre manager of HEC. The Financial Times recently named the university the number-one business school in Europe for the third year in a row. “Working with Vignette, we have a social media platform that will grow with us as we continue our global expansion.”
Vignette Community Applications 7.1, a key component of Vignette’s Social Media Solution, provides powerful tools to increase online interaction. In addition to enabling the creation and support of Web 2.0 capabilities such as blogs, wikis, forums, ratings and reviews, the solution allows companies to quickly and easily create unique social sites. These flexible sites combine microsite features with social-centric benefits such as idea management, calendars and events and the sharing of multimedia-rich assets including videos and podcasts. The adaptable social site templates allow marketers to quickly launch compelling campaigns, communities and product sites.
“You have to make the right connections to succeed and this is especially important for companies operating in today’s difficult economic environment,” said Dave Dutch, senior vice president of products and marketing, Vignette. “Vignette enables customer engagement with integrated, enterprise-wide Social Media Solutions that drive sustainable, long-term benefits such as customer loyalty and revenue generation.”
As large organisations expand their social media strategies, Vignette provides a comprehensive solution for CMOs and CIOs who realise they need an enterprise-wide social media platform that supports broad adoption of social media technology. Vignette’s Social Media Solution provides unique features such as a powerful search engine, patented video technology, enterprise-grade scalability and a flexible, standards-based presentation technology that allows companies to combine social media elements with content from multiple sources. Capabilities such as these enable organisations to provide a Web experience where social content and traditional content are presented together.
Vignette Community Applications 7.1 is available immediately. For more information, please email Philip.oakley[.]vignette.com or call +44 (0)1628 772054.
Vignette (vignette.com) provides software and services that deliver the Web's most dynamic user experiences. The Vignette Web Experience brings rich media and engaging content to life for the world's greatest brands. Vignette is headquartered in Austin, Texas, with operations worldwide.
The statements contained in this press release that are not purely historical are forward-looking statements including statements regarding the Company’s expectations, beliefs, hopes, intentions or strategies regarding the future. Forward-looking statements include statements regarding Vignette’s products, future sales, market growth and competition. All forward-looking statements included in this press release are based upon information available to the Company as of the date hereof, and the Company assumes no obligation to update any such forward-looking statement. Actual results could differ materially from the Company’s current expectations. Factors that could cause or contribute to such differences include, but are not limited to, Future Losses, Limited Operating History, Fluctuation of Quarterly Revenues and Operating Results, Acquisition Integration, Competition, Dependence on a Small Number of Large Orders, Lengthy Sales Cycle and Product Implementation, Market Awareness of Our Product, Rapid Changes in Technology and New Products, and other factors and risks discussed in the Company’s reports filed from time to time with the Securities and Exchange Commission.
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Annie Kasmai, Lead Consultant, Catalysis PR
T: +44(0)20 7107 2476 - E: annie.kasmai[.]catalysis.co.uk