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Mobile, AL, United States, 2009/03/26 - Author, Fortune 500 Speaker, and Researcher Shares Tactics on Quickly Building Rapport When Selling and Marketing to the Four Generations in the Workforce - BCConf.com.
Cam Marston, founder of Generational Insight, in association with Boston Conferencing, is hosting the “Selling and Marketing Across the Generations” webinar on Friday, March 27 at 1 pm CST. Cam will provide data and tactics for helping companies sell and market products and services around a unique national trend – the first time in history that four generations are in the workforce (Boomers, Matures, Gen X and Millenials).
As the best-selling author of Motivating the ‘What’s In It For Me’ Workforce, Cam Marston will talk to attendees about why the thing that interest one generation in a product could be the exact same thing that turns another generation off. One generation's "hot button" may be another generation's "cold shower" and Cam Marston’s talk will address what sales and marketing teams should keep in mind when developing programs towards the four (very) different generations of customers in today's marketplace.
The webinar is ideal for the following audiences, which often contact Cam on behalf of their organizations: Sales Managers, Entrepreneurs, Business Leaders, Directors of Sales, Marketing & Promotions, Customer Service Teams, Membership Directors, and Strategic Planning Teams.
Date: Friday, March 27
Time: 1 pm Central / 2 pm Eastern
Title: Selling and Marketing Across the Generations
Registration Fee: $229.00
About Generational Insight
Generational Insight is a generational-focused consultancy that helps organizations and companies explores the unique affects of age group differences in the workplace and in sales-based relationships. Generational Insight presents to organizations around the globe, ranging from small, local associations to national convention audiences of more than 3,000 to a handful of Fortune 500 senior executives in a corporate boardroom.
About Cam Marston
Cam Marston, founder and president of Generational Insight, nationally published author, and speaker has worked with Fortune 500 companies and small businesses throughout the world to improve multi-generational relations and communications. He has appeared in the Wall Street, Journal, The Economist, Chicago Tribune, Philadelphia Inquirer, New Zealand Herald, Entrepreneur Magazine, Charlotte Observer, HR Management Today, Money Magazine, Fortune Small Business (FSB), on the BBC, and in and numerous trade journals and city business journals across the United States.