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Desktop Computers are Ceding Ground to Laptops Finds Frost & Sullivan - Laptops outstripped desktops for the first time in terms of revenue due to a higher average sale price (ASP). Frost & Sullivan believes another could follow this first in 2009, when laptop unit sales will exceed that of desktops, globally
Desktop Computers are Ceding Ground to Laptops Finds Frost & Sullivan

 

NewswireToday - /newswire/ - Mountain View, CA, United States, 2009/03/26 - Laptops outstripped desktops for the first time in terms of revenue due to a higher average sale price (ASP). Frost & Sullivan believes another could follow this first in 2009, when laptop unit sales will exceed that of desktops, globally.

   
 
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New analysis from Frost & Sullivan (wireless.frost.com), World Laptop and Mobile Computing Markets - Realities of Limited Broadband Wireless Adoption, finds that the market earned revenues of $137.27 billion in 2008 and estimates this to reach $211.38 billion in 2014.

If you are interested in a virtual brochure, which provides a brief synopsis of the research and a table of contents, then send an email to Christina Alfaro, Corporate Communications, at christina.alfaro[.]frost.com, with your full name, company name, title, telephone number, company email address, company website, city, state and country. Upon receipt of the above information, a brochure will be sent to you by email.

Laptops, with their more advanced computing solutions, will continue to steal a march over desktop computers until 2014. The ruggedized mobile computer market is also likely to find the going good due to significant demand from specialized enterprise vertical markets.

Despite this optimism in the market, laptop or notebook computer vendors must guard against the reduction in ASP. The laptop market, like many electronics or technology markets, continues to see severe erosion in price points. The ASP for laptops or notebook computers has been dropping by high single-digit percentage points every year.

"In 2005, the average sale price for a laptop was $1,289.60 and in 2008 it had dropped to $1,007.20 - a 21.9 percent decline in price in three years," explains Frost & Sullivan Industry Analyst Daniel Longfield. "Laptop manufacturers must focus on economies of scale, customer feedback/requirements, and tactical cost management to maintain profit margins in a market with intense global competition and eroding price stability."

However, these reduced prices have made laptops more affordable and many households, students, and businesses are turning to laptops.

The higher uptake of laptops has been a blessing for wireless broadband vendors, since enterprise laptop users have acknowledged their solutions as productivity boosters. Nevertheless, adoption of wireless broadband access through laptops or notebooks is restrained by high service costs, traditional wireline Internet service, and wireless fidelity (WiFi) hotspots.

Wireless broadband vendors can offset these issues by highlighting external broadband wireless solutions' ability to help enterprises maintain several subscriptions for a larger number of employees, allowing wireless access to be targeted on a situational basis.

"Meanwhile, Gobi modules by Qualcomm enable laptops to access both major common wireless networks as well as global systems for mobile communications (GSM) and code division multiple access (CDMA), enabling consumers to purchase broadband wireless service-ready laptops," notes Longfield. "End-users will also be able to switch carriers more easily; the threat of churn will push carrier pricing down and drive adoption."

World Laptop and Mobile Computing Markets - Realities of Limited Broadband Wireless Adoption is part of the Mobile & Wireless Growth Partnership Service program, which also includes research in the following markets: world Smartphone and feature phone market analysis, North American wireless carrier mobile tracker, location-based services, and enterprise wireless market. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

About Frost & Sullivan
Frost & Sullivan (frost.com), the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 31 offices on six continents.

World Laptop and Mobile Computing Markets - Realities of Limited Broadband Wireless Adoption / N4C3

 
 
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Desktop Computers are Ceding Ground to Laptops Finds Frost & Sullivan

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Frost & Sullivan |
Publisher Contact: Christina Alfaro 
210.247.3830 christina.alfaro[.]frost.com
 
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