NewswireToday - /newswire/ -
Wellington, New Zealand, 2009/03/25 - New Zealand juvenile company, phil&teds, announced that they have been successful in acquiring Mountain Buggy - PhilandTeds.com.
As other companies batten down the hatches, in this time of economic downturn, phil&teds are expanding their already growing business with the acquisition of fellow New Zealand company, Mountain Buggy. “We feel that this investment will further strengthen our status as innovators and leaders at the premium end of the juvenile market,” said Campbell Gower, phil&teds chief cook & bottle washer. “We’ve had to move quickly. Mountain Buggy are a great brand with a fabulous product set, a bunch of very clever people, and obvious synergies to our own. We’re incredibly excited about adding value and building the business even further.”
“Basically it will be business as usual over the next 6 months to ensure that we maintain market confidence in the high quality Mountain Buggy brand and product.” phil&teds are really proving that in a time of economic downturn you can still go gangbusters!
phil&teds products (philandteds.com) are created by parents for parents who want to continue their active, dynamic life with kids. The uniquely innovative, adaptable & multi functional products, in 6 parenting categories – push, sleep, feed, carry, drive & adapt - allow parents to retain their sense of self by making everyday life & traveling easier for themselves & their children. With more than $150million in worldwide sales the “buzz” around phil&teds is growing fast on the back of Kiwi spirit, deliberate design, constant innovation, team passion and belief in the vision that parents want products that fit with their lifestyle.
About Mountain Buggy
In a case of true Kiwi ingenuity, a couple of fitness fanatical parents designed a stroller that could go off-road in all sorts of environments, without compromising the safety of the child. They called their invention the Terrain and in 1992 the first Mountain Buggy® was born.