PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: E-consultancy

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Shopping Comparison Engines Market Worth £120m-£140m in 2005 says E-consultancy - Online retailers are increasing their investment in comparison websites as growing numbers of consumers buy goods after researching price and product features online
Shopping Comparison Engines Market Worth £120m-£140m in 2005 says E-consultancy

 

NewswireToday - /newswire/ - London, United Kingdom, 2006/04/12 - Online retailers are increasing their investment in comparison websites as growing numbers of consumers buy goods after researching price and product features online.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Internet/Search/SEO/SEM/Directory Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

World needs to know about google malpractices - Share your Adsense publishers stories on Google tactics to steal your revenues

 

Retail-focused shopping comparison sites made between £120m and £140m in UK revenue during 2005, according to E-consultancy's 2006 Shopping Comparison Engines Buyer's Guide published this week.

Shopping comparison sites such as Kelkoo and Pricerunner have experienced a surge in demand from web users, who are keen to compare products and prices to find the best deal.

The amount of traffic to shopping comparison sites is growing at a very healthy 30% year on year, yet market revenues outstrip this figure. Revenue growth of up to 500% has been reported by comparison engines, driving massive amounts of sales to merchant partners.

Companies that actively use price comparison engines typically spend around 3-5% of their marketing budget to drive new leads, but investment in shopping comparison is set to increase, in line with user growth and as new comparison engines come to market.

As well as retail, comparison engines are becoming increasingly popular in sectors such as travel, financial services and utilities, according to E-consultancy's research.

"More and more consumers are using comparison sites to research products and services so they can find the best value products and services, whether they are looking for the best priced iPod or the most suitable mortgage," said E-consultancy analyst Linus Gregoriadis.

"Online marketers across a range of sectors from retail to financial services realise that comparison sites are an important weapon in their armoury for driving online sales," he added. "Retailers want to partner with comparison engines which can help consumers make informed decisions because it means they will be closer to the point of purchase when they arrive at their websites."

E-consultancy editor Chris Lake said: "The recent purchase of the uSwitch by the US media conglomerate EW Scripps for £210m is the latest in a string of acquisitions within this market which underlines the growing importance of comparison sites in driving online sales."

ComScore Media Metrix estimated that there were 14.9 million unique visitors to shopping comparison websites in February 2006, compared to 11.5 million for the same month in 2005. The volume of traffic to comparison sites is growing twice as quickly as for online retail where the market has increased by 15% in the last year.

The UK's overall online population swelled its ranks by 7% last year, while broadband connections surpassed dial-up connections. Broadband users are known to spend more, and to spend longer online.

Key market trends and findings

• For retailers in some categories, for example electrical goods, income which can be attributed to shopping comparison sites can amount to 30% of total online sales.

• Growth is being driven by increased use of the internet as a research tool before purchase.

• For some financial services products, comparison sites (also known as aggregators) can account for up to 50% of their internet business. Price comparison for loans and credit cards is particularly popular among consumers, for obvious reasons. Up to a third of new online business for car insurers can be attributed to comparison sites (also known as aggregators).

About this report

This guide to shopping comparison engines (also referred to as "price comparison" engines or aggregators) is primarily aimed at retailers/merchants who want to increase their online sales. It contains profiles of 12 major shopping comparison engines as well as market research about industry growth and drivers or growth.

Which shopping comparison engines are featured in the buyer's guide?
Cheapflights, Ciao, Genie Group, Kelkoo, MoneyExpert.com, NexTag UK, Pangora, PriceGrabber, PriceRunner, Shopping.com, Smart Quotes, Zencudo.

Media contacts:
Linus Gregoriadis, Analyst, E-consultancy
E: linus[.]e-consultancy.com T: 0207 681 4051 or 07956 564713

About E-consultancy
E-consultancy is the UK's leading online publisher of best practice internet marketing reports, research and how-to guides. It also publishes buyer's guides and has a directory of 100,000+ third party internet marketing white papers.

Since moving to a paid-content model in 2003 E-consultancy has amassed thousands of paying subscribers, more than 36,000 registered users and 150,000+ unique users sessions per month. Its weekly newsletter is sent to 20,000 users.

Subscribers pay from £149 per year to access the exclusive and highly practical content, which helps internet marketers get the most out of their websites.

E-consultancy has more than 100 events lined up for 2006, including roundtables and monthly Supplier Showcases, where six suppliers pitch to an audience of pre-qualified buyers (typically between 100-150) in a Central London venue. E-consultancy also provides a range of public and in-house training programmes, such as seminars and workshops.

Other popular E-consultancy reports

• Managing An E-commerce Team (June 2005)
• Web Analytics: A Buyer's Guide (June 2005)
• Online Advertising Networks: A Buyer's Guide (July 2005)
• Affiliate Marketing Networks: A Buyer's Guide (September 2005)
• E-commerce Solutions: A Buyer's Guide (October 2005)
• Online Ad Serving Solutions: A Buyer's Guide (January 2006)
• Usability & Accessibility: A Buyer's Guide (February 2006).

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Internet/Search/SEO/SEM/Directory Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

World needs to know about google malpractices - Share your Adsense publishers stories on Google tactics to steal your revenues

 

Written by / Agency / Source: E-consultancy

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Internet/Search/SEO/SEM/Directory articles,
CATCH Visitors via Your Competitors Announcements!


Shopping Comparison Engines Market Worth £120m-£140m in 2005 says E-consultancy

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Chris Lake - E-consultancy.com 
+44(0)20 7682 4052 chris[.]e-consultancy.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any E-consultancy securities in any jurisdiction including any other companies listed or named in this release.

Internet/Search/SEO/SEM/Directory via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From E-consultancy / Company Profile


Read Internet/Search/SEO/SEM/Directory Most Recent Related Newswires:

Wisoft Solutions Forays into Content Marketing Services
AAA Choose BlueVenn to Meet its Marketing Aspirations
WakiliOnline.co.ke - Business and Legal Templates for Entrepreneurs Officially Launches
Ritesh Handa Joins Wooqer as President - Operations, Finance & Corporate Development
Internet Marketing and SEO Company Neovora, LLC Opens New HQ in Round Rock, Texas
TracKey - Smartphone Data Backup and Remote Access App Launched
Softbiz Solutions Launches New Re-designed Website
Entrepreneur Inverts Internet and Creates Startup to Compete with Google
Radaris Launches The Trustoria Professional Directory
Marketing Strategist and Author Steven Howard Introduces His Latest Book - The Best Of The Monday Morning Marketing Memo
ProSiebenSat.1 Produktion Uses MobileIron to Organize Workflow
MobileIron and Google to Bring MobileIron AppConnect to Android for Work
Nav D Solutions Launches Custom Campaigns for SEO, SMO & PPC
Local CEO, Soap Star, and Photojournalist Visit School and Orphanage in India
RankSonic Launches A Brand New Rank Tracker Web Service Targeting Webmasters and SEO Specialists

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  La Bella Bakery Artisan Bakery Arizona

Visit  Triggr & Bloom





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)