The automation trend is driving arc welding and laser welding industries. Several manufacturing projects have moved to East Europe because of lower cost of production and inexpensive labour. This trend has given a fillip to the welding market in CEE.
To remain competitive in this expanding market, manufacturers should increase their penetration in the CEE region. They should also establish a strong brand image, while offering end-users cost-effective, standardised and high quality products.
New analysis from Frost & Sullivan (industrialautomation.frost.com), Opportunities in Central and Eastern European Welding Market, finds that the market earned revenues of over $355.3 million in 2007 and estimates this to reach $548.9 million in 2014.
"Significant demand from the construction, power, pipelines and automotive industries have resulted in mounting uptake of welding equipment and consumables in Eastern Europe," says Frost & Sullivan Senior Research Analyst Archana Chauhan. "The shift of the industrial base to Eastern Europe and automation trends is inducing welding manufacturers to penetrate into the Eastern European regions."
Manual methods of welding are being replaced by technologically innovative methods, and arc and laser welding systems sales have stepped up. End users are now focussing on more reliable and improved operating equipment, in a bid to lower production costs and address issues of smoother weld and increased productivity. There is an escalating need for high-alloyed consumables to comply with safety regulations and yield higher productivity. Most end-user industries are using laser technology and replacing manual-welding techniques with mechanised equivalents. This trend will continue and the market will grow during the long term.
Poland is the largest contributor to the welding market in CEE. It has benefited from the shift of the industrial base to East Europe. The welding industry in the countries such as Czech Republic, Slovakia and Romania is stable and thereby the completion of the previous projects and some new greenfield projects have contributed to increasing welding revenues.
The rising demand from residential and non-residential construction as well as restructuring activities in Eastern Europe is further supporting growth. Heavy manufacturing industries also account for a sizeable share of revenue generation. There is sufficient demand from job shops and repair garages, which constantly use welding equipment. All these factors are driving the uptake of welding equipment and consumables.
One of the key challenges for manufacturers is to maximise penetration of East Europe and successfully pitch their products and services to the industries located in the region. Manufacturers should build the long-term viability of the welding equipment and consumables by convincing the broad customer base about its quality and superiority.
Manufacturers should explore or leverage untapped end-user industries such as power, oil and gas and fabrication where demand is increasing. This will offset the lack of potential revenue from Western European regions. Market participants should devise effective cost-cutting and sales strategies as well as promote innovative technologies that support improved productivity.
Manufacturers should create awareness about new technologies in the Eastern European region, which is mainly dominated by manual welding and traditional methods. Research and recent welding studies have concluded that enhanced welding quality and speed can be accomplished by using sophisticated welding equipment, quality welding consumables and automating the welding processes.
With rising demand from end-user industries and automation at its peak, manufacturers should undertake constant investments in Research & Development (R&D). They should also develop mechanised equipment and different alloys of welding consumables that are cost-effective and effectively meet the demand of end-user industries.
There has also been sufficient R&D in the welding consumables market to bring out diverse alloyed consumables that cost less than nickel and steel, while offsetting inferior quality, low-cost hydrogen electrodes from China.
"Continuous technological advances have stimulated demand for welding equipment," concludes Archana Chauhan. "Manufacturers should improve their service portfolios, broaden their market reach, and increase penetration into the CEE region."
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Opportunities in Central and Eastern European Welding Market is part of the Industrial Automation & Process Control Growth Partnership Service programme, which also includes research in the following markets: European Welding Consumables Market, European Metallic Welding Equipment Market, Indonesian Welding Equipment and Consumables Market and Asian Resistance Welding Equipment and Consumables Market. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.
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Opportunities in Central and Eastern European Welding Market / M288-10