Busy professionals seeking to get the most from their custom market research investments will find lots of practical guidance in Research Rockstar's, "How to Hire & Manage Market Research Agencies." It is currently available for purchase from Amazon.com.
The book, which contains "how to" information, sample RFPs, best practices, exercises, quizzes and more, is written for business professionals seeking to optimize their companies' market research process, minimize the risk, and improve the actionability of end results. For those who have never hired market research agencies before, or who have, but perhaps with unsatisfactory results, this book provides practical, "how-to" advice. Topics covered include setting goals, defining scope, getting buy-in from an internal audience, leveraging existing research, writing effective RFIs and RFPs, selecting and managing the agency, and delivering final results for greatest impact.
After successfully transitioning the market research agency she founded and led for 13 years to its new parent company, Ms. Korostoff noticed that although there were plenty of training resources for professional market researchers and "Do It Yourselfers," there was little information available to the business professionals who are buyers and users of custom market research. "Research Rockstar was founded to address this niche and delivers online How To's and Best Practices to professionals seeking to get the most from their market research investments," said Ms. Korostoff. "This book is the first in a series of materials designed to give business professionals confidence when purchasing and applying custom market research. My goal is to make the whole process easier and more effective."
Free e-Book "Writing a Market Research RFP" Available
A companion, free e-book, "Writing a Market Research RFP" is available for download. The e-book teaches the reader how to plan and write an RFP for custom market research and includes some great tips on how to find the right research agencies to send it to. Writing a precise RFP is necessary to document your needs and expectations.
"Market research is complex," said Ms. Korostoff. "Writing a great RFP reduces the risks often associated with doing custom market research. It ensures that the bidding agencies are all working from the same assumptions and have budgeted appropriately for your needs."
Availability: How to Hire & Manage Market Research Agencies can be found at Amazon.
About the Author
Kathryn Korostoff is president of the recently launched Research Rockstar, a consultancy and online training firm focused on educating consumers of custom market research. In addition, she is a successful entrepreneur and market research professional with a special interest in how organizations acquire, manage and apply market research. Over the past 20 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in trade magazines.
About Research Rockstar
Research Rockstar (researchrockstar.com) delivers on-demand How To's and Best Practices to professionals seeking to get the most from their market research investments. Our clients are the actual users and buyers of market research services-people who need to find, buy and manage market research resources.