NewswireToday - /newswire/ -
Twinsburg, OH, United States, 2009/03/23 - Experient, the source for integrated meeting and event solutions, announces its expansion into Canada.
Event sales and marketing professionals Jason Bond and Morrison MacKenzie of Host Business Event Management near Toronto are heading up the expansion of the Canadian Experient Sales Network (ESN). The ESN is an independent sales and account management team located in primary customer markets throughout North America. Bond will be leading the strategic management of the new Experient operation in Canada, with MacKenzie leading new account efforts.
"Finding the right professionals to partner with was key in our strategy to provide a localized service solution for Canadian customers," says Andy Smith, Experient, vice president independent agent channel. "Jason Bond and Morrison MacKenzie are fine additions to our already stellar team, their knowledge, drive and professionalism allow them to work closely with our customers to discover their event needs and find the right solutions to fit those needs. We know that this will establish Experient as a strong and compelling partner for Canadian organizations."
Pacific Western-owned Host Group of Companies operates three brands in the meeting and event industry. One of these brands, Host Business Event Management, a highly regarded event planning and SITE Crystal Award winning organization, located in Mississauga, ON outside of Toronto. This organization is now the Canadian arm of Experient and will deliver the full line of Experient products and services as part the Experient Sales Network division.
“We are very pleased to be leading Experient’s growth in Canada. I believe it is a breakthrough benefit to the Canadian marketplace to have immediate access to the industry leading meeting and event services provided by Experient,” says Jason Bond, managing director-Canada for ESN. “A new best quality option has emerged for Canadian corporations and associations through our combination of intense client consultation services and Experient’s vast and proven product resources.”
Bond is an entrepreneurial professional who has owned a telecommunications and marketing company, and had marketing and sales positions with the Ontario Tourism Education Corporation. He is the founder and managing director of Host. With a career devoted to developing many enterprises in the hospitality and meeting industry, bringing Experient to Canada is the latest accomplishment supporting his commitment to providing industry leading products and services to the Canadian meeting and event marketplace. Bond earned a bachelor’s degree from the University of Toronto.
MacKenzie’s role as Experient National Director of Sales-Canada will benefit from his professional experience as the Host director of business development as well as sales and management positions with Carlson Marketing Group, American Express and Maritiz Canada. His experience in bringing integrated event solutions to the Canadian marketplace has been recognized through a number of awards from Carlson Marketing as well as the Canadian Direct Marketing Association and his participation and board positions in key meeting and event industry Associations.
Experient is the source for integrated meeting and event solutions including full-service, customized registration, housing, event management and lead retrieval services. With a vision to perfect the event experience and a mission to help bring people together to drive business, this year Experient will create memorable event experiences at more than 3,300 events attended by more than 2.8 million people occupying more than 5.5 million room nights. Visit us at experient-inc.com. Media kit and available staff portraits may be found online.