PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: WomenCertified / Medelia, Inc.

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

AutoNation Direct Earns WomenCertified® Seal and Launches Car Buying Her Way - Providing good news in a troubled auto market, AutoNation Direct achieves WomenCertified certification and launches a women friendly online car buying program called
AutoNation Direct Earns WomenCertified® Seal and Launches Car Buying Her Way

 

NewswireToday - /newswire/ - Hollywood, FL, United States, 2009/03/17 - Providing good news in a troubled auto market, AutoNation Direct achieves WomenCertified certification and launches a women friendly online car buying program called "Car Buying Her Way" to better meet the needs of valued women customers.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Communication/Speaking Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

AutoNation, Inc. (NYSE: AN), America’s largest automotive retailer is providing a silver lining in a dreary auto market. WomenCertified and AutoNationDirect today announced the launch of Car Buying Her Way, a collaborative online car buying experience created especially for women.

Backed by customer research specific to women in the auto market, Car Buying Her Way (CBHW) unites the turnkey online sales platform of AutoNationDirect with WomenCertified’s women-friendly customer service approach.

“Eight in ten women feel undue pressure when browsing a dealership showroom, and an equal number won’t visit a dealership without a male companion,” said WomenCertified’s founder Delia Passi, CEO of Medelia Inc. and author of Winning the Toughest Customer: The Essential Guide to Selling to Women. “We’re not only trying to change that one dealership at a time through the WomenCertified program, but we’ve also developed Car Buying Her Way as a stress-free alternative to a process that is necessary but frustrating for so many women.”

The difference in the CBHW experience is manifold. First, all vehicles listed on CBHW site are offered at pre-negotiated pricing, providing a haggle-free and consequently less stressful car buying process. According to Edmunds.com, when asked to pick metaphors for the auto negotiation process, men picked “winning a ballgame” and a “wrestling match,” while women picked “going to the dentist.” The same study also showed that women are two and a half times more apprehensive about haggling over pricing than men are. Eliminating the need for negotiation, CBHW allows customers to connect with salespeople as partners rather than adversaries.

Next, CBHW customers are guided through the car buying process via phone and the web by a dedicated Personal Auto Shopper, each of whom have completed WomenCertified’s communication and customer service training. “AutoNationDirect’s Personal Shoppers provide a complete concierge experience from start to finish, and they are fully trained to give the kind of service women expect and deserve,” explained Passi.

“The bottom line is, a woman needs a car—but she doesn’t need the stress, the shoddy service and the confrontation that, until now, came as a package deal with that car,” she added.

Currently, the Car Buying Her Way service is offered in California, Colorado and Florida markets with plans for national expansion later this year.

In late 2008, AutoNationDirect completed the requirements to earn the WomenCertified Seal for customer service excellence, which inspired the creation of CBHW as a women friendly auto e-retailer. To earn the WomenCertified Seal, 70% of a company’s sales and service team must complete a specialized customer service and gender communications training program that teaches “what women want” in a buying experience.

Based on Passi’s extensive research and expertise in women’s communication and shopping habits and preferences, WomenCertified focuses on attentive customer service, active listening, effective gender communications and building trusting customer relationships. According to Passi, “WomenCertified is creating a customer service revolution for women by setting the standard for excellence in service—which I think many women feel is lacking in the automotive industry.”

Recent statistics show that women influence the purchase of 83% of all consumer products, including 95% of all vehicles sold in the United States.

“AutoNationDirect is part of a growing movement to raise the bar in providing the best customer service experience—not only to women but to every customer,” said Passi. “As a whole, Americans are feeling less and less satisfied with the quality of service they receive. We’re trying to reverse this trend with WomenCertified. Studies show that when you meet the expectations of women, you exceed those of men. It’s a win-win opportunity for companies and consumers.”

“AutoNation is proud that our AutoNationDirect sales channel has earned the WomenCertified Seal– it’s a testimony to our efforts to reach all of our customers in the most effective and appropriate way possible,” said Mike Maroone, President and COO of AutoNation, America’s largest automotive retailer and parent company to AutoNationDirect. “No business can afford to take customers for granted, and WomenCertified is a great way for us to connect with what may be the most important – and underappreciated – market segment there is. We’re proud of the association and look forward to great things from this partnership.”

Formed in 2007, AutoNationDirect is an alternative sales channel that enables AutoNation to serve the unique needs of Affinity Groups, Credit Unions and other specialty organizations by providing a customer sales experience outside the traditional dealership. AutoNationDirect customers can work via phone, online or in store with a dedicated Personal Auto Shopper and get the best experience in the business at an attractive price. Ron Frey, the President of AutoNationDirect, and a direct sales channel veteran, says of AutoNationDirect, “AutoNation has quietly brought the promise of a truly customer centric alternative automotive sales channel to life – online, by phone or in store. Because AutoNation controls the inventory, the price, the trade value and the finance process, we are the only ones who can deliver something like this.”

About AutoNation, Inc.
AutoNation, Inc. (autonationdirect.com), headquartered in Fort Lauderdale, Fla., is America's largest automotive retailer and has been named America’s Most Admired Automotive Retailer by FORTUNE Magazine in five of the last seven years. A component of the Standard and Poor’s 500 Index, AutoNation owns and operates 302 new vehicle franchises in 15 states.

About WomenCertified
WomenCertified is a proven training and certification program rich with resources to help professionals increase sales through more effective communication, appreciation and an enriched customer experience.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Communication/Speaking Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: WomenCertified / Medelia, Inc.

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Communication/Speaking articles,
CATCH Visitors via Your Competitors Announcements!


AutoNation Direct Earns WomenCertified® Seal and Launches Car Buying Her Way

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Emily Esworthy - WomenCertified.com 
954-922-0846 gfabius[.]medelia.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any WomenCertified / Medelia, Inc. securities in any jurisdiction including any other companies listed or named in this release.

Communication/Speaking via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From WomenCertified / Medelia, Inc. / Company Profile


Read Communication/Speaking Most Recent Related Newswires:

CKC Global Media Names Christopher Pollard as Managing Director for Eurasia
Nic Easley, CEO of 3C to Speak At 2016 Emerald Conference
German Twin Actresses Sarah and Laura Bellini Star in Up Coming Film Opposite the Incredible Hulk
Zula Appoints Raz Yalov As Chief Executive Officer
Pinnacle Performance Company Now Trains in Nearly 40 Countries
Blayzer to Host Networking & Educational Seminar for St. Louis Startups & SMBs September 18th
Marie-Claire Ross, Author of the Book 'Transform Your Safety Communication' to Host Webinar
Oliver Wight to Present At 9th Annual ‘Advancing Sales and Operations Planning to IBP’ Conference
Entrepreneurial Moms Find Success Strategies and Work-Life Balance in New Book
Performance Of Speaking Releases Their First Online e-Course for Global Speakers
GA Tech Scheller School of Business Hosts Impact Series Speaker Darrell Glasco
Curzon PR Signs New London-Based Auction House
Rho Names Largemouth Communications as Public Relations Agency of Record
Asia Pacific HRM Congress Awards Pinnacle Performance 2013 Best Service Provider in Human Resources
CSRmedia.eu Introduces Daily News Website on European CSR Activities

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  La Bella Bakery Artisan Bakery Arizona

Visit  BizJobs.com





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)