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Dubai, UAE, United Arab Emirates, 2006/04/06 - Over 1000 guests enjoy World Premiere of IWC’s film pilots. The event also marked the world premiere of IWC’s short film titled “Pilots” starring actor John Malkovich..
Hollywood celebrities, sports legends, watch connoisseurs and around a thousand guests comprising elite members of society attended Swiss Watch manufacturer, IWC Schaffhausen’s launch of their new Pilot’s collection of watches in Geneva recently. The event also marked the world premiere of IWC’s short film titled “Pilots” starring actor John Malkovich.
The event was organised in true Hollywood style, inside a plane hangar, at the Geneva International Airport. The guests were taken on a journey back to the 1930s and 40s - an important phase in aeronautical development - when flying was still an adventure for courageous pilots.
Prominent among the high profile guests at the grand soiree included Hollywood actors Orlando Bloom & Cate Blanchett, tennis legend Boris Becker, athlete Edwin Moses, former French Formula I star Jean Alesi, Japanese actress Kumiko Goto, Spanish dancer Joaquin Cortes, art dealer Tim Jefferies and IWC CEO Georges Kern.
Among the highlights of the evening was the world premiere of an eight-minute film about the fascination of flying that featured IWC enthusiast John Malkovich in the lead role. In true Hollywood style, the fast paced film introduced the new Pilot’s Watches, including the legendary Classic Line, the Spitfire Line and the Edition Antoine de Saint Exupery.
IWC were the first watch manufacturer to introduce a wristwatch that fulfilled all contemporary needs in a cockpit as early as 1936. It was a professional instrument then essential in navigating a plane. IWC has produced many more professional watches for military as well civilian use ever since.
A music band featuring saxophonist and ex-Supertramp-member, John Helliwell regaled the guests while another musical highlight was a performance by Irish superstar Ronan Keating.
Leading impulses for the mechanical watch come from IWC. With its 390 employees, the company manufactures these sought-after pieces. Since the year 2000 IWC has belonged to the watch division of Richemont SA.