PRTODAY / NewswireToday Free press release distribution service network

More news: Software
Written by / Agency / Source: Sentrana, Inc.

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Sentrana Identifies Key Linkages in Demand Levers - Sentrana, Inc. announces the identification of key associations and linkages between the demand levers of sales force productivity, pricing, product mix and territorial alignment
Sentrana Identifies Key Linkages in Demand Levers

 

NewswireToday - /newswire/ - Washington, DC, United States, 2009/03/12 - Sentrana, Inc. announces the identification of key associations and linkages between the demand levers of sales force productivity, pricing, product mix and territorial alignment.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Sentrana Inc., a Washington DC-based leader in solutions for excellence in scientific micromarketing, announced today the identification of key associations and linkages between the demand levers of sales force productivity, pricing, product mix and territorial alignment. Demand levers are the key tools that organizations have at their disposal to manage and influence their demand environments. One of the principal objectives of scientific micromarketing is to quantify the cross-relational influences each lever has on the others in the context of overall demand patterns. In today’s competitive markets these demand environments are highly complex, characterized by continual and unpredictable interactions between numerous variables where overall patterns can be difficult to discern. The Sentrana approach applies quantitative rigor and iterative modeling to identify and parse key associations and linkages.

Sid Mansur, Sentrana’s CEO explains the company’s latest linkage insights in this way: “In this particular case the objective on behalf of our client, a leading distribution company, was to configure the right people in the right territory with the right product. For this client we analyzed the performance of over 3000 sales reps according to the two measures of profit margin and total gross profit. We incorporated about 11 variables including number of customers, product categories and others. Ultimately we determined that the single key influencing variable was the number of products each sales rep had in his or her portfolio. Performance increased as the number of products increased, but hit a peak at about 200 products – after reaching that peak performance plateaued and then eventually receded.”

Through insights such as these Sentrana helped its client adjust target alignments between sales reps, the territories they covered and the likely optimal product mix and volume. Refining the predictive capabilities of these demand levers helped recalibrate further assumptions going into the pricing models – resulting in a more informed knowledge of the payoff odds of particular pricing recommendations.

Sentrana Inc. (sentrana.com), based in Washington, DC, is a pioneer in providing scientific micromarketing solutions to industry leaders in highly competitive markets. We provide end-to-end revenue optimization solutions by combining advanced quantitative methodologies with qualitative managerial inputs into our patented MarketMover™ platform. Our technology facilitates optimization of the marketing decisions at the individual transaction level that drive financial performance, allowing organizations to actively shape their demand environments. Our solutions enable our clients to make better pricing decisions, increase profitability, and unify disparate business units under a single revenue strategy.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Sentrana, Inc.

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
Software Warnings - IMPORTANT:
Always be aware/cautious about what you download on your computer/mobile! PURCHASE SOFTWARE related keywords / Banner Ads. Click HERE for details!
.

 
  Your Banner Ad showing on ALL
Software articles,
CATCH Visitors via Your Competitors Announcements!


Sentrana Identifies Key Linkages in Demand Levers

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Bahia Simons-Lane - Sentrana.com 
202-507-4480 bahia.simons-lane[.]sentrana.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Sentrana, Inc. securities in any jurisdiction including any other companies listed or named in this release.

Software via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Sentrana, Inc. / Company Profile


Read Software Most Recent Related Newswires:

Mentor Graphics Expands Comprehensive ISO 26262 Qualification Program
Infinera Transforms Subsea Networks to Cloud Scale with New DTN-X Platforms
Crate and Barrel to Transform its Retail Experience in the Cloud with Infor
Ricardo Eletro Reduces Operational Cost by 40m Brazilian Reais per Month with Oracle Retail
Babbobox and Clevertime-Consulting, LLC Announce Strategic Partnership for EU Market
Ermes Group Selects IBM Cloud-Based Pricing to Engage Customers with Timely In-Store Sales
Oracle Cloud Applications Drive Carbon’s Quest to Lead in 3D Printing and Additive Manufacturing
NAKIVO Announces Support for Hyper-V Backup in the Upcoming v7
Sur La Table Selects Oracle Commerce to Complement Oracle Retail Xstore Point-of-Service
Ford-Werke GmbH Implements Infor SCE and Technology Applications in the Cloud Across Europe
NAKIVO Provides VMware High Availability for Taiwan’s Ministry of Health and Welfare
Postal Savings Bank of China Teams with IBM to Build Blockchain-Based Asset Custody System
Dell Expands Hyper-Converged Infrastructure for VDI with Dell EMC VxRail Appliance 4.0 Solution for Citrix XenDesktop
SYSPRO ERP Software Recognized in Panorama Solutions 2017 Top 10 ERP Systems Rankings
Future Group Modernizes Human Resource Department with Infor's Human Capital Management Suite

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  BizJobs.com

Visit  1Click Games





 
  ©2017 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)