NewswireToday - /newswire/ - Paddington, New South Wales, Australia, 03/11/2009 - Ex Expedia Australia & New Zealand Marketing Director Kristi Barrow has joined premium strategic marketing consultancy, Kineo as Head of Data & Analytics Strategy.

Kristi Barrow has joined premium strategic marketing consultancy, Kineo as Head of Data & Analytics Strategy. After a brief hiatus travelling around Australia (including winning a Google's 2008 My Maps Australia Award for her travel blog), Barrow has started in a role which combines both her marketing experience and her passion for data, analytics and technology.

Managing Director Nico Abbruzzese said "We are delighted to have someone of Kristi's calibre join Kineo. Kristi is an experienced marketing professional with a deep understanding of digital strategy and a wealth of experience in consumer online marketing."

As Head of Data & Analytics Strategy at Kineo (kineo.com.au), Barrow helps clients unlock the potential of their brands and business utlising the power of analytics, measurement and accountability. Barrow’s specialties include search engine marketing (SEM), search engine optimisation (SEO), web analytics, display advertising and marketing ROI.

Most recently, Barrow held the position of Marketing Director, Australia & New Zealand at Expedia Inc. the world’s leading online travel company. Barrow's experience heading up marketing for Australia and New Zealand at one of the world’s leading e-commerce retailers, has given her great insights into the digital landscape.

Barrow holds an MBA degree from the Australian Graduate School of Management (University of New South Wales) a BE degree from the University of Sydney and is a Certified Practising Marketer (CPM) of the Australian Marketing Institute.

Agency / Source: Kineo Australia

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