BrandMaker, a Karlsruhe-based software company in the field of marketing process optimization has been awarded the IT Innovation Award 2009 by the German "Initiative for Small and Medium-Sized Businesses". Its Marketing Planner in the SaaS (Software-as-a-Service) version received the award in the category "On Demand" this past Thursday at the CeBIT, Hannover. The Marketing Planner is the first completely web-based software for marketing management in SMBs. Under patronage of the German Federal Ministry of Economy and Technology, a jury of 60 scientists, industry experts and journalists honored the BrandMaker Marketing Planner for its high degree of innovation, the benefits it provides to the marketing staff, its high product maturity and its specific aptitude for use in SMBs. For the past six years, each year the "Initiative for SMBs" has awarded prizes to the most innovative IT products for small and medium-sized businesses.
"We are extremely proud that we received this renowned award at the CeBIT this year", said Mirko Holzer, CEO of BrandMaker. "The BrandMaker Marketing Planner gives comprehensive support to the marketing staff in planning, budgeting and executing their campaigns and helps them to finally get over with Excel and its limitations. It is one part of our end-to-end marketing solution toolkit that was specifically developed to serve the needs of the marketing organization."
Founded in 1999, BrandMaker today is Europe's largest provider of Marketing Resource Management Software. Besides the SaaS version of the Marketing Planner, BrandMaker also offers a modular Enterprise System to provide comprehensive marketing process optimization at large enterprises with decentralized sales and communication structures, starting with briefing and marketing placing processes, up to Media Asset Management, brand and event management as well as Web-to-Print, reporting, metrics and controlling.
BrandMaker (brandmaker.com), a division of Karlsruhe-based pi-consult gmbH, is a software specialist in the field of marketing process optimization. BrandMaker, founded in 1999, is Europe’s largest vendor of marketing resource management systems and employs about 140 people throughout Europe. BrandMaker’s core product is the BrandMaker Marketing Resource Management System (MRM), which addresses the needs of marketing and communications departments in large, decentralized organizations. BrandMaker’s MRM solution consists of an extensive collection of modules covering the entire creative delivery chain, adding to productivity and reducing operational overhead in marketing. There are BrandMaker modules for, among other processes, automated ordering of online and print media (the latter via web-to-print), for media asset management, and for software-supported marketing planning and marketing strategy. The second key product is the BrandMaker Marketing Planner SaaS, the first completely web-based marketing planning software system in Germany.
Among the well-known firms that use BrandMaker in their marketing departments are Commerzbank, DekaBank, EnBW Energie Baden-Württemberg, as well as G+J EMS.