Interactive marketing agency Red Bricks Media was recently invited to share search engine optimization (SEO) insights at WebMasterWorld’s popular PubCon conference in Austin, TX. The agency’s Chief Strategist, Craig Hordlow, will present in a session entitled “Tracking and Results Analytics.”
From simple page view measuring to conversion tracking, this session will look at the analytics process of monitoring and tracking website performance. Hordlow will provide tactical analytics recommendations that webmasters can immediately implement. He’ll be presenting alongside Google Head of Analytics, Paul Botto.
Commenting on his session, Hordlow said, “The value of data is not determined by the brand name of the analytics vendor, but rather by the ability of the marketer to ask impactful questions and to possess the chops to configure analytics solutions that give them accurate answers.”
Hordlow is a search marketing visionary who has been doing SEO for 10 years. His SEO style is heavily influenced by usability, information architecture, long-tail micro-segmented keyword strategies, content management system (CMS) customization and “business design.” He ran Red Bricks Media’s SEO team until 2008, when he became Chief Strategist, integrating and evolving each of the company’s search engine marketing (SEM) practices.
This is Hordlow’s first time speaking at WebMasterWorld PubCon. Previously, he has spoken at Search Engine Strategies, the OMMA conference, Adobe MAX, and the SMX conference series. WebMasterWorld is the leading source for search engine and internet marketing news, best practices and educational events. The conference runs March 11-13, with Hordlow’s session taking place on Thursday, March 12th at 1:15pm.
About Red Bricks Media
Red Bricks Media (redbricksmedia.com) is a full-service integrated marketing agency specializing in search engine marketing, interactive media planning, email campaign management, award-winning creative services and emerging forms of media including buzz and mobile marketing. We take a performance-driven approach to our campaigns and measure our success by our clients' successes. Red Bricks Media is an independent agency headquartered in San Francisco, with offices in New York and Hong Kong, creating world-class advertising programs for top brands like Microsoft Higher Education, Hearst Magazines, THQ, and the Los Angeles Times. Visit the website to find out why Red Bricks Media is one of the fastest-growing agencies in the country.